Do you own a small business? Good.
Do you know everything about Pokemon Go? Nope? Well, thankfully, that doesn’t matter.
Facebook’s New Algorithm to Give Boost to “Best Friends” and Decrease to Pages
Facebook’s changes, whether they include algorithm updates or modifications to your news feed, always cause an initial bit of uproar until people forget about them.
Let’s face it, you’ll be a bit annoyed for awhile, but as long as you’re still able to easily share photos and moments and connect with your friends, most of these changes only result in Facebook page account administrators needing to work a bit harder to get their content noticed.
Want to Intern for Lehigh Valley with Love Media?
Lehigh Valley with Love Media is looking for an intern interested in social media, video production; photography; blog and public relations writing; general business operations; and possibly flagging down ice cream trucks when needed.
Has Facebook Removed the 20 Percent Ad Text Rule? Yes, Kinda
A few months ago, we reported that Facebook may have been making changes to their 20 percent ad rule, which states that any images with more than 20 percent text in them are not eligible for boosting.
At that time, a European site had made claims that the rule seemed to be relaxed, allowing for images with more than 20 percent text in them to be boosted, however, with a warning that they may not reach as many people as a photo with less than 20 percent text.
Unfortunately, no one else was able to verify this claim so, it remained that, just a claim.
However, new information directly from the source itself…
Is Your Lehigh Valley Team Using Slack? It Should Be
Effective, smooth, real-time, and verbose communication is key when it comes to getting things done in the current work climate. It doesn’t matter if you’re a hair salon, book store, bar and restaurant, or a boutique new media company like us, without proper communication between employees, things don’t get done and blame gets pointed all around.
Watch our Pennsylvania vs. New Jersey Video
In the spirit of the upcoming Food Truck Border Brawl (PA vs NJ) at SteelStacks on June 11, we asked 10 residents from Pennsylvania or New Jersey to debate which state is better.
Watch the video above to find out what happened.
How Small Businesses Can Begin Using Snapchat
Snapchat. You’ve heard about it. You probably thought, at least for a little bit, that it was only for sending racy pictures.
But, now all of your employees are using it. Your mom is using it. Your 10-year-old daughter is using it (under adult supervision.)
So, what the heck is Snapchat and why are so many people using it and how can it help you, the small business owner?
What Happens on the Internet in One Minute (AND WHY THAT MATTERS TO YOUR BUSINESS)
Social media trends are important because the easier it is for users to get involved, the easier it is for businesses to get them involved.
For example, if you’re in the retail space and your main demographic is women aged 35 to 55 years of age, Pinterest is going to be a good spot for you to share some of your product links. Why? Because women aged 35 to 55 years of age seem to enjoy Pinterest.
Take a Look at our Video for “Casa Valentina” at The Ice House
We had the pleasure of working with The Selkie Theatre for the upcoming performance of “Casa Valentina” at the Ice House in Bethlehem, PA.
Watch the video below and attend one of their shows. More information and tickets: 484-212-1804 / theatreselkie@gmail.com
“Casa Valentina” runs May 6 – 15.
Find Your Uber Rider Rating
We all know that Uber lets riders rate their drivers on a five star scale. Does your Uber driver smell like onions? Minus a star. Were they late? Minus two stars. Were they listening to “Spoons” by Macklemore and Ryan Lewis? ZERO STARS!
However, did you know that Uber drivers can also rate their riders? It’s true. And we want to know what your score is.
Asking People on the Street in 1999 if They Own a Cell Phone
The year was 1999 and a Dutch filmmaker took to the streets to ask if people had mobile phones.
The answers were a resounding, “No” and “Why would I need one” and “I have an answering machine at home. I’ll call when I get back.”
Has Facebook Removed the 20 Percent Text Rule? Probably Not
Anyone who has boosted a post on Facebook from a Facebook page knows the frustration that can come from the “20 Percent Rule.” In an effort to keep everyone’s Facebook news feeds looking less cluttered and attractive (among other reasons) Facebook restricts boosted posts to those with images featuring 20 percent or less of text.
The benefit of this rule is that users see less “meme based” advertising and more quality images. In short, the rule forces advertisers to be a bit more creative in their efforts than by simply putting up the latest picture of Grumpy Cat with a sardonic quip in Impact font.
So, is that rule finally going away?
Instagram Increases Video Length, Brings Back Multiple Video Clips
While some Instagram users are still mad that the social media service may be changing up its algorithm to bring them pictures and videos they may have missed, others are rejoicing over longer videos.
Instagram recently announced that the platform will push video length up from 15 seconds to 60 seconds and will also allow iOS users to use multiple clips from their camera roll for an individual video.
So #Instagram now allows 60 seconds of video. That's a game changer for filmmakers. I like the move. ??
— Mike Danenberg Photo (@MikeDanenberg) March 29, 2016
What Can Lehigh Valley with Love Media Do For Your Business?
You’re busy or, perhaps, you’re just frustrated.
You want your business or organization to reach more people through social media, fun and interesting blog content, and videos, but you’re not quite sure how to go about it.
That’s where Lehigh Valley with Love Media comes in. With custom social media campaigns, original blog content, and entertaining videos, we can help your company stand out from the social media crowd.
Services we provide include:
- Full social media management including Facebook, Twitter, Instagram, Pinterest, Snapchat, Tumblr, Periscope, Vine, FourSquare, Swarm, Google+, Foodspotting,
- Social media campaign implementation
- Original blog content tailored specifically to your business or organization
- Business or organization photography for social media
- Event photography and video production for social media
- Video production based on social media strategy
- Social media and marketing consultation
- Public relations initiatives including press release writing and dissemination
- Group social media instruction
- Document production
- Other various multi-media services as needed
Sounds like a lot? It is. That’s why we’re here for you, to help you love your brand. Email us today to get started!
Is Your Social Media Manager Relying on “National Pancake Day”? Stop it
Some social media managers, marketers, and strategists think it’s great when “National Ice Cream Day” comes along. Some are more than happy when it’s “National Coffee Day.” Some are full of absolute glee because it’s “National Pancake Day” and they should stop it, unless your company happens to be IHOP.
Why? Because it’s absolute laziness at its finest and in its purest form.
Much like the social media “managers” who think it’s a great idea to plan out all of their posts for the week on Monday, relying on whatever “National” day it may be only serves to pigeonhole you with everyone else who is doing it.