Facebook’s changes, whether they include algorithm updates or modifications to your news feed, always cause an initial bit of uproar until people forget about them.
Let’s face it, you’ll be a bit annoyed for awhile, but as long as you’re still able to easily share photos and moments and connect with your friends, most of these changes only result in Facebook page account administrators needing to work a bit harder to get their content noticed.
This is something that Facebook is making pretty clear with their latest update, which went into place Wednesday, June 28.
Facebook said it expects Wednesday’s update to cause reach and referral traffic to decline for some “Pages,” which are typically held by businesses, public figures, publishers and organizations. However, the company noted that if most of a page’s traffic is driven by users sharing the page’s content, pages will experience less of a traffic dip than those whose views come directly from page posts. SOURCE: Forbes
The goal of the update, according to Facebook, was to give more “weight” to content shared and posted by friends that you interact with most often. This makes a lot of sense from an interactive perspective, if you enjoy interacting with certain people, then it makes sense that they should be higher and more frequent in your feed. However, it does give professional business pages another hurdle to climb.
The best advice? Continue with quality content and boost posts when needed without overdoing it. Sure, easier said than done. But, again, if pages are putting out content that people are genuinely interested in, then when they share that content, their best friends will be seeing it as well.