It’s easy to get caught up in the hype of the latest social media platform. Take Snapchat, for example. It went from something that people used to send risqué pictures a few years ago to each other to something that the latest summer movie blockbuster is using to advertise their release dates. Your mom probably knows how to use it, too.
But, just because many people are using it, does that mean that your business needs to be on it? Yes and no.
Let’s take a look at some of the larger social media platforms and give a rundown on if you should be on them.