Halfway through 2018, Instagram has become perhaps the number two most important social media account for most small businesses behind Facebook.
Why’s that? Well, while Facebook still has the overall user base advantage, Instagram is the current “hip” platform among millennials and those making purchasing decisions. I could go through a whole litany of reasons why Instagram’s current iteration is better than Snapchat for a small business (including ease of sharing content between platforms), but just trust me when I say it’s as close to a “must have” social media account as your business may ever see.
That being said, here are a few things NOT to do on Instagram that may be harming your current reach.