What NOT to do on Social Media: Personal Branding and the Job Search

We’re always happy to present one of our favorite topics, “What NOT to do on Social Media.”

This particular presentation was given at Moravian College on January 14, 2017 at its “Backpack to Briefcase” program.

Thank you, Moravian, for having us. We’re always eager to present!

Check out the full presentation (minus the cool animations) below.

Some of the Best Facepalm #FellowKids Moments on the Internet

Marketing to teens, tweens, and and younger millennials makes a ton of sense. Their parents have money and will buy stuff for them, so it makes sense to get them all into something.

However, marketing directly to younger groups, who are pretty proud of their memes; 4Chan and Reddit jokes; and purposefully not including anyone older than them, can be a slippery slope.

Companies or institutions actively trying to market or relate to a younger demographic can put up some content that can backfire hilariously or ironically simply work in that company’s favor because it’s so bad it’s good.

This is called the #FellowKids phenomenon, which comes from this “30 Rock” clip.