We originally wrote this as a guest article for Fabulous Fundraising.

One of the best things about social media is the ability to start a groundswell of engagement with just a little bit of planning and execution.

On #GivingTuesday, held annually on November 27, organizations can use social media as an invaluable tool to reach, engage, and prompt those in their own community to donate.

According to the #GivingTuesday website, which you should definitely check out before starting your own campaign, #GivingTuesday connects diverse groups of individuals, communities and organizations around the world for one common purpose: to celebrate and encourage giving. A team of influencers and founding partners joined forces, collaborating across sectors, offering expertise and working tirelessly, to launch #GivingTuesday and have continued to shape, grow and strengthen the movement.