Navigating the Social Media Maze (PRESENTATION)

Thank you to all ho attended Lehigh Valley with Love Media’s presentation of “Navigating the Social Media Maze” at the Greater Lehigh Valley Real Estate Academy on November 2, 2016.

The presentation focused on how real estate agents can better use their existing social media accounts to gain better engagement and social traction as well as whether or not they need to add any new social accounts.

R.I.P. Vine

If you’re not familiar with Vine, it might be too late. The social media platform that specializes in six second looped clips, and has spawned a gaggle of internet celebrities, has announced that it will be closing in the coming months.

Read our “Bethlehem The Christmas City” Feature in Philly Row Home Magazine

We were asked by Philadelphia Row Home Magazine to describe what makes Bethlehem the quintessential Christmas City for their Fall 2016 Issue.  More than honored, but also more than ready to share what we love about Bethlehem, we set to describing Chistkindlmarkt, Christmas City Village, city tours, and some of the best holiday shopping you can imagine.

Oktoberfest in Bethlehem is a Champion Fall Event

By Angelo Fattore, LVWL Intern

On a rainy overcast afternoon ArtsQuest’s Oktoberfest kicked into full gear, lederhosens and all. As the Yuengling began to flow so did the real competition start, a competition that would separate the winners from the losers, the Raven One to One Media Oktoberfest Celebrity Skill Challenge (ROTOMOCSC for short)!

The seven team pool had representatives from Service Electric, iHeartMedia, Morning Call, Raven One to One, Two Rivers Roller Derby, and yours truly Lehigh Valley with Love.

Twitter Now Allows You to do More in 140 Characters

Whether you use Twitter to share information about your businesses’ upcoming events, show off your latest products, or even to broadcast live, you’ll now be able to do more with 140 characters.

The 140 character limit has been the hallmark of Twitter’s appeal, but also sometimes a downfall when you’re trying to share images, links, or replying to a decent amount of other accounts. Thankfully, Twitter recognized some of the drawback to being a bit too stringent on the 140 limit and has made a few changes.

The following will now change:

Inaugural Lehigh Valley with Love Comedy Fest Presented by Never Again Radio to Bring in the Laughs

 

 Inaugural Lehigh Valley with Love Comedy Fest Presented by Never Again Radio to Bring in the Laughs

Comedy Festival slated for August 11 at The Ice House in Bethlehem

icehousecomedyfestBETHLEHEM, PA (August 6, 2016) – The Ice House on River Street in Bethlehem will transform into a laugh factory on August 11 during the Inaugural Lehigh Valley with Love Comedy Fest with shows at 7 and 9 p.m.

The Comedy Fest is presented by Never Again Radio and is the first of its kind in the Lehigh Valley, and will feature a showcase of comedic talent from New York, Los Angeles, Philadelphia, and the Greater Lehigh Valley.

“We’re very excited to be bringing some laughs to the Valley this year,” said George Wacker, owner of Lehigh Valley with Love Media. “Giving the Lehigh Valley something a bit different and unique that week is going to be special. And hilarious!”

Instagram’s New Updates Emulate Snapchat

Instagram will begin rolling out an update that will add some very Snapchat-like features in coming weeks.

Of course, Instagram isn’t saying publicly that they are copying one of Snapchat’s best features, but they are. And, hey, there’s nothing inherently wrong with that. Social media platforms have always borrowed ideas from each other in an effort to stay relevant. 

Facebook’s New Algorithm to Give Boost to “Best Friends” and Decrease to Pages

Facebook’s changes, whether they include algorithm updates or modifications to your news feed, always cause an initial bit of uproar until people forget about them.

Let’s face it, you’ll be a bit annoyed for awhile, but as long as you’re still able to easily share photos and moments and connect with your friends, most of these changes only result in Facebook page account administrators needing to work a bit harder to get their content noticed.

Has Facebook Removed the 20 Percent Ad Text Rule? Yes, Kinda

A few months ago, we reported that Facebook may have been making changes to their 20 percent ad rule, which states that any images with more than 20 percent text in them are not eligible for boosting.

At that time, a European site had made claims that the rule seemed to be relaxed, allowing for images with more than 20 percent text in them to be boosted, however, with a warning that they may not reach as many people as a photo with less than 20 percent text.

Unfortunately, no one else was able to verify this claim so, it remained that, just a claim.

However, new information directly from the source itself…