Facebook makes it pretty easy for your business or organization to share moments, memories, upcoming events, and more. However, there is still something to be said for having a little bit of Facebook savvy.
Here are a few things that you may be doing on your business or organization’s Facebook page that you should stop doing like, yesterday.
- Cross-posting from Twitter to Facebook and vice versa: When the technology to have your Facebook post automatically update your Twitter account first came around people thought it was amazing. I mean, now you don’t have to log into Twitter. Your Facebook posts just go right up there. But, that’s exactly the problem. If you’re auto posting from Facebook to Twitter, you’re not logging into Twitter and you’re not using its engagement rewarding ecosystem effectively.
- Not being consistent: If you only post to Facebook once per week, fine. But, be sure that you’re posting to Facebook once per week. There’s nothing worse than someone landing on your Facebook page only to find that it hasn’t been updated since kale was the new niche food. Stay on schedule and make time for your posts.
- Writing too much without a paragraph break: Newsflash, people have short attention spans (notice how this list is only five points long?) If you have to write a lot of text, be sure that you’re putting in a full paragraph break after no more than two sentences, with one being prime.
- Not engaging: This includes not responding to comments and not answering questions, but it also extends to responding to those who have checked into your establishment or who have perhaps taken pictures at your location on Instagram. Talk to them!
- Worrying about likes: The importance of likes is so 2011. Sure, you want to have more people like your page, but if you’re a local bar, you don’t necessarily need 10,000 likes. You just need to focus on the 1,000 likes you have and engage with them. Those are the people who really enjoy your establishment. Likes will follow.
Don’t over fret, of course, but make sure that you’re being diligent in your Facebook presence.
And, of course, if you need some extra help, we’re always here for you!