484-554-2234
 
Bethlehem, PA
  • Contact
  • ALL LINKS HERE
Lehigh Valley with Love
✕
  • CLICK HERE FOR NEW STUFF
  • LVwithLOVE Podcast
  • Blog
  • News
  • About
  • Newsletter
  • April Fool’s!

5 Ways to Separate Your Personal and Business Social Media

Posted On November 22, 2016 By lvwithlove In Blog /  

If you’re a small business owner, it’s easy for your personality to come through on your professional social media accounts. Besides, who wants to have a professional account that is all hum drum and dry, right?

However, it’s also easy to cross the line of sharing too much, being offensive, or crossing a variety of other “lines” that you may or may not even know you’re crossing.

Here are a few easy ways to keep your personal and professional social media accounts separated. 

  1. Be definitive: Only post items that have to do with your business on your business accounts. Period. Don’t mix business and pleasure, as much as you might be inclined to. Did you get a new product in? That belongs on your professional accounts. Did you get a new puppy? That belongs on your personal social media. Are you really mad at a competitor? That may not belong on either your personal or professional pages.
  2. Realize that separating accounts may not even be enough: Do you live in a community where people know you for what you do professionally? Well, get ready for them to equate the things you say on your personal account with your business, even if you aren’t talking about your business. If you have very strong political views and espouse them on your personal account, someone can use that as a way to perhaps not patronize your establishment. This, of course, is your choice, but know that the situation exists.
  3. Get a handle on how you share: What platforms are you using to share? If you’re using a social media management app like Hootsuite or Buffer, take the extra second to make sure you’re sharing out the links and photos to the right account. That extra second may make the difference between an embarrassing mistake and a great post.
  4. Considering removing business accounts from your mobile devices: Can you literally not trust yourself? Then remove the temptation all together. Of course, this is a last resort, but if you feel that you react too strongly or too quickly to people posting on your business pages, you may want to limit your own access.
  5. The internet is permanent: Even social media platforms, like Snapchat, where media may only be available for a 24 hour period are susceptible to people screencapping and sharing. Anything you put online is going to be permanent one way or another, so be sure you take your time. Just because you can say what your opinion is doesn’t mean that it may be worth losing business because of it.
Tags:
personal and professional social media
Christmas Tree Toss for Charity Returns to Bethlehem in Honor of Late Founder
Navigating the Social Media Maze (PRESENTATION)

Leave a Reply

You must be logged in to post a comment.

Archives

  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • November 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • September 2022
  • August 2022
  • July 2022
  • May 2022
  • April 2022
  • March 2022
  • January 2022
  • December 2021
  • November 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • March 2021
  • December 2020
  • November 2020
  • September 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • April 2019
  • March 2019
  • February 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015

Meta

  • Log in
All rights reserved.