Being “normal” is boring. We know that. In fact, our whole approach to our clients’ social media, videos, and other marketing initiatives is to stand out from the “normal.”
However, understanding what other businesses are doing, especially ones that are similar to yours, is an effective way of taking stock in just how healthy your social media and other marketing practices are holding up.
It’s easy to get caught up in the hype of the latest social media platform. Take Snapchat, for example. It went from something that people used to send risqué pictures a few years ago to each other to something that the latest summer movie blockbuster is using to advertise their release dates. Your mom probably knows how to use it, too.
But, just because many people are using it, does that mean that your business needs to be on it? Yes and no.
Let’s take a look at some of the larger social media platforms and give a rundown on if you should be on them.
Lehigh Valley with Love Media recently won the Award of Honor for Social Media Campaigns and Projects from the Pennsylvania School Public Relations Association for its work with the Bethlehem Area School District.
Lehigh Valley with Love Media worked with the Bethlehem Area School District for its #BASDproud social media campaign in the fall of 2016.
Sometimes, the hard part of social media can be keeping up with it. You, or whoever runs the social media for your business or organization can be hit with a ton of social media “best practices” each and every day. It’s easy to get overwhelmed.
That being said, there are some easy things you can do to take a step back and make sure your social media is up-to-date and chugging along as it should be.
Social media platforms are constantly changing as are the demographics that are using them. Did you know that middle schoolers don’t even think Facebook is cool right now? Instagram is where it’s at for them, at least, for now.
Let’s take a deeper look at where social media demographics are right now. But, don’t get too comfortable, they are bound to change within a few months.
At the end of the graphic, we’ll look at a few takeaways.
Facebook makes it pretty easy for your business or organization to share moments, memories, upcoming events, and more. However, there is still something to be said for having a little bit of Facebook savvy.
Here are a few things that you may be doing on your business or organization’s Facebook page that you should stop doing like, yesterday.
We’re always pumped to work with other media companies and/or organizations and/or projects and/or fun people in the Lehigh Valley. One of those has always been Never Again Radio, which just moved into their new studios on South Main Street in Nazareth.
Lehigh Valley Beer Week returns to your favorite bars, restaurants, and brew pubs February 18 – 25 and Lehigh Valley with Love is proud to be the sole media sponsor for 2017.
What is Lehigh Valley Beer Week? Well, think of any restaurant week in your area where each spot has a pre fixe menu that highlights some of their best stuff at a reasonable packaged price. Now, imagine if your favorite bars did that, but also had tap takeovers, special events, and even more.
Lehigh Valley with Love Media is proud to team up with the great people who run, volunteer, and participate in Lehigh Valley Beer Week.
Be sure to check out their website, Facebook, and Twitter to find events going on near you.
Let’s do this. #LVBeerWeek
You might hear something along these lines every so often, “Don’t hire a professional to do social media, just ask your grand child how to work social media.”
The funny thing about this statement isn’t the overly ridiculous ignorance as much as the overtly ridiculous ignorance.
We’re always happy to present one of our favorite topics, “What NOT to do on Social Media.”
This particular presentation was given at Moravian College on January 14, 2017 at its “Backpack to Briefcase” program.
Thank you, Moravian, for having us. We’re always eager to present!
Check out the full presentation (minus the cool animations) below.
Ever wanted to video chat with 50 of your closest friends? Well, Facebook is making it even easier to connect and giving users one less reason to use another app. And, yes, it allows for up to 50 people to join at one time.
Facebook recently announced that group video chat would be supported for Facebook Messenger and on the web and it’s stupid easy to do.
The case could be made that social media users are becoming more tolerant of ads within their social media platforms, but that doesn’t translate to them putting up to what they perceive to be corporate pandering. However, a little bit of time to think it over can also mean a change of mind.
Cinnabon, that delectable bakery chain in many a shopping mall, released a tweet that they say, and I believe, was meant to be in honor of the late Star Wars actress. However, since the company used its product within the tweet image, other twitter users weren’t having it at first.
Ready for another social media platform to “go live” from? Instagram recently announced that it is rolling out a live streaming feature included in Version 10.2 as another way for users to share their experiences.
What was once seemingly a novelty, “going live” has become increasingly commonplace on platforms like Facebook. Moms share school concerts as they happen, annoying friends share their food updates, and you probably get to see a lot of babies.
Bizarre tree-throwing charity event to be held in Peter Kearns’ honor
***EDIT! Our rescheduled date is now 12/24 at 11 a.m. Please RSVP here***
The popular Bethlehem Christmas Toss for Charity will be held this year in memory of its late founder, Peter Kearns, on December 24 at 11 a.m. at More Miles Automotive, 1458 Stefko Blvd., Bethlehem, PA.
The original event was first held in 2002 when then Meineke Car Care owner Peter Kearns challenged Mike DeCrosta, currently of More Miles Automotive, to a contest. The resulting yearly tradition became something of a bizarre, but wildly popular, way to celebrate the holiday season. Peter Kearns passed away this summer, making this year’s event that much more important.
The event originally ended in 2013 after Kearns retired, but was revived in 2015 at the behest of fans and former participants.
If you’re a small business owner, it’s easy for your personality to come through on your professional social media accounts. Besides, who wants to have a professional account that is all hum drum and dry, right?
However, it’s also easy to cross the line of sharing too much, being offensive, or crossing a variety of other “lines” that you may or may not even know you’re crossing.
Here are a few easy ways to keep your personal and professional social media accounts separated.
