The year was 1999 and a Dutch filmmaker took to the streets to ask if people had mobile phones.
The answers were a resounding, “No” and “Why would I need one” and “I have an answering machine at home. I’ll call when I get back.”
Has Facebook Removed the 20 Percent Text Rule? Probably Not
Anyone who has boosted a post on Facebook from a Facebook page knows the frustration that can come from the “20 Percent Rule.” In an effort to keep everyone’s Facebook news feeds looking less cluttered and attractive (among other reasons) Facebook restricts boosted posts to those with images featuring 20 percent or less of text.
The benefit of this rule is that users see less “meme based” advertising and more quality images. In short, the rule forces advertisers to be a bit more creative in their efforts than by simply putting up the latest picture of Grumpy Cat with a sardonic quip in Impact font.
So, is that rule finally going away?
Instagram Increases Video Length, Brings Back Multiple Video Clips
While some Instagram users are still mad that the social media service may be changing up its algorithm to bring them pictures and videos they may have missed, others are rejoicing over longer videos.
Instagram recently announced that the platform will push video length up from 15 seconds to 60 seconds and will also allow iOS users to use multiple clips from their camera roll for an individual video.
So #Instagram now allows 60 seconds of video. That's a game changer for filmmakers. I like the move. ??
— Mike Danenberg Photo (@MikeDanenberg) March 29, 2016
What Can Lehigh Valley with Love Media Do For Your Business?
You’re busy or, perhaps, you’re just frustrated.
You want your business or organization to reach more people through social media, fun and interesting blog content, and videos, but you’re not quite sure how to go about it.
That’s where Lehigh Valley with Love Media comes in. With custom social media campaigns, original blog content, and entertaining videos, we can help your company stand out from the social media crowd.
Services we provide include:
- Full social media management including Facebook, Twitter, Instagram, Pinterest, Snapchat, Tumblr, Periscope, Vine, FourSquare, Swarm, Google+, Foodspotting,
- Social media campaign implementation
- Original blog content tailored specifically to your business or organization
- Business or organization photography for social media
- Event photography and video production for social media
- Video production based on social media strategy
- Social media and marketing consultation
- Public relations initiatives including press release writing and dissemination
- Group social media instruction
- Document production
- Other various multi-media services as needed
Sounds like a lot? It is. That’s why we’re here for you, to help you love your brand. Email us today to get started!
Is Your Social Media Manager Relying on “National Pancake Day”? Stop it
Some social media managers, marketers, and strategists think it’s great when “National Ice Cream Day” comes along. Some are more than happy when it’s “National Coffee Day.” Some are full of absolute glee because it’s “National Pancake Day” and they should stop it, unless your company happens to be IHOP.
Why? Because it’s absolute laziness at its finest and in its purest form.
Much like the social media “managers” who think it’s a great idea to plan out all of their posts for the week on Monday, relying on whatever “National” day it may be only serves to pigeonhole you with everyone else who is doing it.
What Twitter’s New Timeline Means to Lehigh Valley Businesses
Social media platforms are constantly changing. Wait, let me rephrase that, good social media platforms are constantly changing.
This is because, while a particular platform may have found an impressive and efficient way to allow users to communicate with each other, those users are going to continually look for more ways to do just that: communicate.
Instagram Begins Allowing Multiple Account Logins
Instagram has become a household social media platform for those who love sharing snapshots and quick videos of their lives, and a huge marketing tool for companies and organizations who want to target the multiple millions who log in each day.
5 Ways Social Media Will Change in the Lehigh Valley in 2016
The Lehigh Valley is home to anywhere between 700,000 and 850,000 depending on your interpretation of where the valley begins and ends. Trust us, that’s not an argument you actually care to take up on social media. So, let’s just agree that it’s more than 700,000 and less than 900,000.
Regardless, it’s a lot of people. The Lehigh Valley is the largest growing area in the state and one of the largest on the East Coast. We’re totally popular and cool and it’s time to start acting like it.
This article isn’t about sentiments, but it’s time to start getting over the whole “The Lehigh Valley is boring” and “There aren’t any jobs” and “We need to go to NYC or Philly to find true innovation” examples.
Simply put, and with examples you can easily find yourself, the Lehigh Valley is an area that has every right to be on the cutting edge of social media innovation. So, that being said, here are a few ways you can expect social media in the area to change as we go through 2016 and beyond.
South Bethlehem’s First Friday Photo Scavenger Hunt Kicks off 2016
Lehigh Valley with Love Media, in conjunction with Bethlehem’s South Side Arts District, is launching the first First Friday Photo Scavenger Hunt on January 8, beginning at 5 p.m.
Participants are asked to take select pictures at or inside local participating merchants. A grand prize winner will take home a Spa Day Package from Couture Salon & Spa worth more than $200. Two runners up will receive $20 gift cards from Molly’s Irish Grille & Sports Pub.
More information on the event, how to play, and how to submit photos, can be found at LehighValleywithLove.com.
Allentown Resident’s Switch Hands® Table Game Debuts at Sands Bethlehem (PRESS RELEASE)
Allentown Resident’s Switch Hands® Table Game
Debuts at Sands Bethlehem
Lehigh Valley-invited new twist on popular Blackjack game enters the Sands Bethlehem casino.
ALLENTOWN, Pa. (December 18, 2015) – A new table game has hit the Sands Bethlehem casino floor, but it wasn’t made in Las Vegas.
Sands Bethlehem is now host to the new award-winning Switch Hands ® blackjack table game invented by Allentown native and Kutztown University graduate, Stephen Berkowitz, of Global Innovative Gaming, LLC.
Lehigh Valley #LVTweetUp 2015 at Artfully Elegant a Success
We’d like to extend a huge “thank you” to all of those who came out to the Lehigh Valley #LVTweetUp 2015 at Artfully Elegant at 451 Main Street in downtown Bethlehem on December 9.
We had a phenomenal time taking pictures and videos as well as chatting with old and new friends.
Christmas Tree Toss for Charity Returns to Bethlehem on December 19
Media Contact:
George Wacker
484-554-2234
george@LehighValleywithLoveMedia.com
BETHLEHEM, PA (December 8, 2015) – Two years after it was thought no more pine needles would fly through the air during the holidays, the popular Bethlehem Christmas Toss for Charity is making its triumphant return on December 19 at 2 p.m. at Mike’s More Miles Automotive, 1458 Stefko Blvd., Bethlehem, PA.
Mike’s More Miles Automotive, in conjunction with Lehigh Valley with Love Media, will host the revival of the popular holiday event that last took place in 2013.
Join Us at the Lehigh Valley Holiday TweetUp at Artfully Elegant
Artfully Elegant in downtown Bethlehem
Join us on December 9 from 6 to 9 p.m. for the return of the Holiday #LVTweetUp at Artfully Elegant located at 451 Main Street, Bethlehem, PA.
Who can come? Anyone! This is a fun event open to all, but focused around those who enjoy communicating, sharing, and exploring the Lehigh Valley via social media. RSVP HERE!
Lehigh Valley TV Running Fall Photo Contest That’s Super Simple to Enter
Entering online contests can sometimes be a chore, especially when the company hosting them is trying to trick you into signing up for something.
Lehigh Valley TV, the Lehigh Valley’s premiere video entertainment brand, is making entering their fall Instagram photo contest as easy as texting your mom, but way more fun!
“Bubble Soccer” Bounces Back into Bethlehem (PRESS RELEASE)
Popular new sport returns to Celtic Classic Field, Saturday Nov. 14 at 10 a.m.
Bethlehem, Pa. (11/10/15) – The new sport of “Bubble Soccer” will bounce back into Bethlehem, Pennsylvania on Saturday, November 14, from 10 a.m. to 2 p.m. at “Celtic Classic Field” on the corner of Spring and Main streets in the city.