Lehigh Valley with Love Media took to the skies to help out with an interesting social media campaign held throughout Bethlehem in November called #MysteryLights.
We provided drone footage and video production to push campaign and build excitement leading up to the big reveal.
The goal for all of our clients is appropriate awareness. This article in the Wall Street Journal, that features our client, Molly’s Irish Grille & Sports Pub, does exactly that!
Lehigh Valley with Love Media is always available to take your Lehigh Valley business to the next level, so get in touch!
Hit us up at info@lehighvalleywithlovemedia.com
Getting a handle on social media trends is kind of like herding cats. As soon as you think you’ve got it all figured out, something squeezes through and starts the whole thing all over again.
Thankfully, crafty people like the ones over at Awario keep up to date with much of what’s going on in the world of social media trends.
They’re good at cat herding.
Enjoy their infographic below and start thinking about how you’re using stories in your social media and start thinking about micro-micro-influencers (your customers) and how to leverage their shared content as well.
Social media trends 2019 by Awario
Not all jobs are created equal and not all work environments are the same. I’ve known many people who thrive in the traditional 9-5 cubicle stereotype à la the movie “Office Space.” I’ve seen others only work up to their full potential by working remotely.
If you’re not familiar with Barstool Sports, that doesn’t mean you’re out of touch, so don’t worry. You can still learn from this.
Barstool is a popular media company that runs a website and produces and shares a ton of online and video content that is extremely popular with the 21-25 male demographic in the United States. From sports to food to crazy videos, Barstool has become an online icon for college, young adult, and man cave humor.
Being “normal” is boring. We know that. In fact, our whole approach to our clients’ social media, videos, and other marketing initiatives is to stand out from the “normal.”
However, understanding what other businesses are doing, especially ones that are similar to yours, is an effective way of taking stock in just how healthy your social media and other marketing practices are holding up.
Sometimes, the hard part of social media can be keeping up with it. You, or whoever runs the social media for your business or organization can be hit with a ton of social media “best practices” each and every day. It’s easy to get overwhelmed.
That being said, there are some easy things you can do to take a step back and make sure your social media is up-to-date and chugging along as it should be.
You might hear something along these lines every so often, “Don’t hire a professional to do social media, just ask your grand child how to work social media.”
The funny thing about this statement isn’t the overly ridiculous ignorance as much as the overtly ridiculous ignorance.
Lehigh Valley with Love Media was honored to be asked to speak at Northampton Community College’s Mocktails Networking & Etiquitte Dinner on October 18 on their Bethlehem Campus.
Instagram will begin rolling out an update that will add some very Snapchat-like features in coming weeks.
Of course, Instagram isn’t saying publicly that they are copying one of Snapchat’s best features, but they are. And, hey, there’s nothing inherently wrong with that. Social media platforms have always borrowed ideas from each other in an effort to stay relevant.
A few months ago, we reported that Facebook may have been making changes to their 20 percent ad rule, which states that any images with more than 20 percent text in them are not eligible for boosting.
At that time, a European site had made claims that the rule seemed to be relaxed, allowing for images with more than 20 percent text in them to be boosted, however, with a warning that they may not reach as many people as a photo with less than 20 percent text.
Unfortunately, no one else was able to verify this claim so, it remained that, just a claim.
However, new information directly from the source itself…
Anyone who has boosted a post on Facebook from a Facebook page knows the frustration that can come from the “20 Percent Rule.” In an effort to keep everyone’s Facebook news feeds looking less cluttered and attractive (among other reasons) Facebook restricts boosted posts to those with images featuring 20 percent or less of text.
The benefit of this rule is that users see less “meme based” advertising and more quality images. In short, the rule forces advertisers to be a bit more creative in their efforts than by simply putting up the latest picture of Grumpy Cat with a sardonic quip in Impact font.
So, is that rule finally going away?
While some Instagram users are still mad that the social media service may be changing up its algorithm to bring them pictures and videos they may have missed, others are rejoicing over longer videos.
Instagram recently announced that the platform will push video length up from 15 seconds to 60 seconds and will also allow iOS users to use multiple clips from their camera roll for an individual video.
So #Instagram now allows 60 seconds of video. That's a game changer for filmmakers. I like the move. ??
— Mike Danenberg Photo (@MikeDanenberg) March 29, 2016
Instagram has become a household social media platform for those who love sharing snapshots and quick videos of their lives, and a huge marketing tool for companies and organizations who want to target the multiple millions who log in each day.
The Lehigh Valley is home to anywhere between 700,000 and 850,000 depending on your interpretation of where the valley begins and ends. Trust us, that’s not an argument you actually care to take up on social media. So, let’s just agree that it’s more than 700,000 and less than 900,000.
Regardless, it’s a lot of people. The Lehigh Valley is the largest growing area in the state and one of the largest on the East Coast. We’re totally popular and cool and it’s time to start acting like it.
This article isn’t about sentiments, but it’s time to start getting over the whole “The Lehigh Valley is boring” and “There aren’t any jobs” and “We need to go to NYC or Philly to find true innovation” examples.
Simply put, and with examples you can easily find yourself, the Lehigh Valley is an area that has every right to be on the cutting edge of social media innovation. So, that being said, here are a few ways you can expect social media in the area to change as we go through 2016 and beyond.
