Lehigh Valley with Love Media took to the skies to help out with an interesting social media campaign held throughout Bethlehem in November called #MysteryLights.
We provided drone footage and video production to push campaign and build excitement leading up to the big reveal.
Beginning with mysterious projections on well-known buildings throughout the city and ending with a grand unveiling celebration this past weekend at the ArtsQuest Center at SteelStacks, the 2020 Musikfest poster reveal has been anything but ordinary. The poster, created by award-winning painter and illustrator Doug Boehm, pays tribute to the transformation the City of Bethlehem has undergone the past few decades and emphasizes the power arts and music play in the revitalization of industrial spaces.
The projections began Nov. 15 at Moravian College with a spaceship takeover and continued the following week with giant wings, cowboys and spacemen at Five10 Flats, Bethlehem City Hall and Main Street Commons. The complete poster unveiling took place on the exterior wall of the ArtsQuest Center at SteelStacks on Nov. 23.
In celebration of the massive reveal crowds gathered outside the main entrance to the ArtsQuest Center to hear from ArtsQuest President & CEO Kassie Hilgert, Boehm and digital artist and projectionist Jason Zulli, a professor at Northampton Community College who used his skills in illustration and projection mapping to bring the artwork to life. TechniCom of Orefield provided the high-powered projectors and equipment needed to display the artwork on iconic buildings throughout the city.