Why “Copy and Paste” Statuses Make Facebook a Worse Place

You’ve seen them. You’ve probably seen one of them this morning. They are the wonderfully vapid “copy and paste” posts that, while they may seem innocuous and even fun at first, truly only serve to make your social media experience worse for everyone you know.

First, what are we talking about, exactly? A “Copy and Paste” post looks very similar to the picture below and usually has text that read as follows:

If you read this, leave me a GIF comment about your day. Then copy and paste this to your wall so I can leave a GIF for you. Don’t just put a GIF and not copy, that’s no fun. ūüėú

 

Seems simple and nice enough, right? I mean, you’ve probably even seen or made your own “Copy and Paste” post to honor someone who had cancer or someone who has autism, right? Why would this be a bad thing? Here’s why it is a bad thing.

  1. “Copy and Paste” posts are hoaxes, even if they contain nice sentiments. They are the chain mail emails of the 2010s. Remember how much you hated those things? Well, you should hate these just as much.
  2. Copy and pasting a post makes it much easier for the hoax to continue without being deleted. For example, if a popular Facebook page posts something and then asks many people to share and then it’s determined to be a hoax or fake, then all Facebook has to do is delete the original post. After that happens, all of the subsequent shares and posts are also removed. When a “Copy and Paste” post is shared via copying and pasting it becomes an original post over and over again. It makes tracking down the post nearly impossible and deleting all instances of it totally impossible.
  3. By sharing out innocuous similar posts, such as the ones about honoring those with cancer, etc., you’re getting yourself used to and ready to share a hoax in the future. You’re also grooming those on your friends list to view these types of posts as trustworthy. Then, when an actual hoax post comes along, boom, everyone’s potentially affected.
  4. It’s not real. This reason is subjective, but by sharing these types of “no effort” posts, are you really doing anything to help someone with autism or truly honoring someone with cancer or are you just completing the copy and paste action to feel as though you have done so? Why not share a fundraising event for someone in need or a picture of someone you love who was actually affected?

Being more savvy online doesn’t require a social media degree, it just requires you to wonder a little bit why someone would want to start one of these “Copy and Paste” posts in the first place. Is it to really get something shared or is it to set you up to share something that may be false in the future?

5 Things NOT To Do on Your Business Instagram Account

Halfway through 2018, Instagram has become perhaps the number two most important social media account for most small businesses behind Facebook.

Why’s that? Well, while Facebook still has the overall user base advantage, Instagram is the current “hip” platform among millennials and those making purchasing decisions. I could go through a whole litany of reasons why Instagram’s current iteration is better than Snapchat for a small business (including ease of sharing content between platforms), but just trust me when I say it’s as close to a “must have” social media account as your business may ever see.

That being said, here are a few things NOT to do on Instagram that may be harming your current reach.

Don’t Sit Idly by During the Fight for Net Neutrality

What is net neutrality? Why does it matter?

Net neutrality is the principle that Internet providers like Comcast & Verizon should not control what we see and do online. In 2015, startups, Internet freedom groups, and 3.7 million commenters won strong net neutrality rules from the US Federal Communication Commission (FCC). The rules prohibit Internet providers from blocking, throttling, and paid prioritization‚ÄĒ”fast lanes” for sites that pay, and slow lanes for everyone else.

Which Social Media Platforms Should Your Business Be On?

It’s easy to get caught up in the hype of the latest social media platform. Take Snapchat, for example. It went from something that people used to send risqu√© pictures a few years ago to each other to something that the latest summer movie blockbuster is using to advertise their release dates. Your mom probably knows how to use it, too.

But, just because many people are using it, does that mean that your business needs to be on it? Yes and no.

Let’s take a look at some of the larger social media platforms and give a rundown on if you should be on them.

Lehigh Valley with Love Media Wins Pennsylvania Social Media Award

Lehigh Valley with Love Media recently won the Award of Honor for Social Media Campaigns and Projects from the Pennsylvania School Public Relations Association for its work with the Bethlehem Area School District.

Lehigh Valley with Love Media worked with the Bethlehem Area School District for its #BASDproud social media campaign in the fall of 2016.

Twitter Now Allows You to do More in 140 Characters

Whether you use Twitter to share¬†information about your businesses’ upcoming events, show off your latest products, or even to broadcast live, you’ll now be able to do more with 140 characters.

The 140 character limit has been the hallmark of Twitter’s appeal, but also sometimes a downfall when you’re trying to share images, links, or replying to a decent amount of other accounts. Thankfully, Twitter recognized some of the drawback to being a bit too stringent on the 140 limit and has made a few changes.

The following will now change:

Facebook’s New Algorithm to Give Boost to “Best Friends” and Decrease to Pages

Facebook’s changes, whether they include algorithm updates or modifications to your news feed, always cause an initial bit of uproar until people forget about them.

Let’s face it, you’ll be a bit annoyed for awhile, but as long as you’re still able to easily share photos and moments and connect with your friends, most of these changes only result in Facebook page account administrators needing to work a bit harder to get their content noticed.

What Happens on the Internet in One Minute (AND WHY THAT MATTERS TO YOUR BUSINESS)

Social media trends are important because the easier it is for users to get involved, the easier it is for businesses to get them involved.

For example, if you’re in the retail space and your main demographic is women aged 35 to 55 years of age, Pinterest is going to be a good spot for you to share some of your product links. Why? Because women aged 35 to 55 years of age seem to enjoy Pinterest.

5 Ways Social Media Will Change in the Lehigh Valley in 2016

The Lehigh Valley is home to anywhere between 700,000 and 850,000 depending on your interpretation of where the valley begins and ends. Trust us, that’s not an argument you actually care to take up on social media. So, let’s just agree that it’s more than 700,000 and less than 900,000.

Regardless, it’s a lot of people. The Lehigh Valley is the largest growing area in the state and one of the largest on the East Coast. We’re totally popular and cool and it’s time to start acting like it.

This article isn’t about sentiments, but it’s time to start getting over the whole “The Lehigh Valley is boring” and “There aren’t any jobs” and “We need to go to NYC or Philly to find true innovation” examples.

Simply put, and with examples you can easily find yourself, the Lehigh Valley is an area that has every right to be on the cutting edge of social media innovation. So, that being said, here are a few ways you can expect social media in the area to change as we go through 2016 and beyond.