Kelcie’s design, “Compassion Double IPA” won out of more than a dozen submissions. The decision wasn’t easy, Kelcie’s design incorporated what many of us are trying to convey during these uncertain times.
The Bethlehem Chamber, Downtown Bethlehem Association, Southside Arts District and Community Action Development Corporation of Bethlehem have come together to launch the #BacktoBethlehem campaign as their counties move to the Yellow Phase.
This campaign is all about preparing both the merchants and the community for getting back to business. “We want to make sure our business community is equipped with all the information and supplies they need in order to safely re-open.” said Tammy Wendling, Downtown Bethlehem Association Manager.
In addition to making sure merchants are ready, Missy Hartney, Southside Arts District Downtown Manager says “it’s extremely important to make sure the community knows what expectations there will be for them as customers as well as making them feel comfortable with coming back out to support these small businesses.”
Bethlehem merchants have been asked to take the Vow of the Valley, launched by the Greater Lehigh Valley Chamber of Commerce. Those who sign the online vow, will receive a “Back to Bethlehem” graphic to use on social media and their website. This will let the community know these businesses took a pledge to protect their health and safety during this re-opening phase.
In addition to the Vow of the Valley, this task force partnered with Lehigh Valley with Love Media to create a video encouraging the community to come out and support Bethlehem businesses in the yellow phase.
As seen in the video, DLP Real Estate Capital and South Carolina based, SC Health generously donated 10,000 masks to the Bethlehem business community to ensure the safety of both employees and customers.
For more information on this campaign and to take the Vow of the Valley visit : www.lehighvalleychamber.org/backtobethlehem
Weyerbacher Brewing Company, along with Lehigh Valley with Love Media, have teamed up to create a brew to help benefit Turning Point of the Lehigh Valley.
There’s one catch. Well, two. We need a name and a logo.
No, we’re not being lazy, we just thought it’d be a lot more fun to have the design come from the people of the Lehigh Valley who have been quarantined for three months.
Use #NameOurBeerLV on social media or just comment on this post on Facebook or Instagram. We’ll pick one of them and you’ll be given credit.
If you’d like to submit a logo, make up a name and logo and head to this link: https://forms.gle/dcXJfPoy1HbiTjzS6
One winner will receive $100 from us and a Weyerbacher gift card.
This contest ends on June 17 and then we’ll use the logo in promotion as well as the name, always giving credit to the original winners.
Thank you for helping and supporting Turning Point of the Lehigh Valley!
Also, check out our interview with Danielle Brunner below!
In our final qurantine series interview as we move into Yellow we’ll put up another post wrapping them up) we talk with Michael Keller, Marketing Manager for Made Possible in Lehigh Valley.
The Made Possible in Lehigh Valley campaign seeks to increase outside awareness of the positive attributes Lehigh Valley has to offer, develop a positive image of the region, and market it as an attractive place to live, visit and locate a business.
Jimi Storey was in Europe heading up Halsey’s World Tour when they got the notice he’d have to come home to Bethlehem due to covid cancellations.
We talk about the touring industry, how he got started, and what he’s looking forward to. It’s on of @ih8kate’s besties!
We talk with James Hamill, Director of Public Relations Pocono Mountains Visitors Bureau about how the area is preparing to open and especially the #poconopromise
James and George also went to Honesdale High School together. Fun stuff.
We catch Mike Schlossberg PA State Rep District 132 before he left for Harrisburg. We talk about what’s going on in his district, which mostly makes up Allentown, and his thoughts on what’s open and what’s not.
Thank you, Mike!
*We interviewed his write-in opponent, Mike McCreary, previously. Please see our videos for his episode.
We talk high school, Covid, and Orlando with Northampton Grad, WWE Announcer, Comedian Jonny Loquasto! “Jonny Loquasto began life in the lovely town of Northampton, Pennsylvania.
He ate everything put in front of him as a child and topped it all with tartar sauce, eventually tipping the scales at 165 lbs in 6th grade. Obsessed with sports, JL convinced himself that he was going to be the next Charles Barkley.” – https://jlocomedy.com/bio.htm
We Talk Q-Mart and Quarantine with Oakland A’s Pitcher (and Quakertown area native) Lou Trivino!
Lou talks about pitching in a Wild Card Game at Yankee Stadium, the upcoming baseball season, and what you can buy at the Quakertown Farmers Market. #OneOfUs
Thank you Lou! Get involved with Lehigh Valley with Love.
he always pleasant Frederick Koons III, AVP, Marketing and Digital Strategy at KSA&D joins us to talk “pivoting” a lot, but also what small businesses can do during this time to continue their marketing.
We show off how businesses such as Potts’ Hot Dogs are selling facemasks as part of their marketing “pivot”. What can we expect this summer?
This is a fun one with a lot of different topics. While it is Memorial Day and not Veterans Day, we’d still like to thank Fred for his service. He is a Retired Staff Sergeant with the US Army who served three tours to Iraq & Afghanistan
We’re joined by Bethlehem-native and stunt performer Katrina Danyluk. From dancing and the Liberty High School Rifle Team to New Zealand and stunting in Asia, Katrina has traveled the world with her unique job.
Learn more about the @stuntwomenunited video that she was a part of and how she got started in the stunt industry.
Thank you @katrina.danyluk!
Filmmaker Zeke Zelker gives his thoughts on creativity during the quarantine, how he thinks movie theatres can open now, facial hair, and walking through the corn fields.
Zelker’s organization, Art Spark, will be dropping off bags of art supplies and other goodies to over 60 students throughout the Valley who have been selected to participate in Community Canvas.
The students are asked to create a piece of art work based on the healthy living assembly the Art Spark team hosted at various schools this past winter and spring.
Danielle Brunner, brewer at Weyerbacher Brewing in Easton, tells us how she got started in the industry, what makes for a perfect beer, and what we can look forward to at Weyerbacher sometime soon!
Also, learn why Merry Monks was the drink of choice in 2003-06 at Steelgaarden. Thank you, Danielle! ???