Oktoberfest in Bethlehem is a Champion Fall Event

By Angelo Fattore, LVWL Intern

On a rainy overcast afternoon ArtsQuest’s Oktoberfest kicked into full gear, lederhosens and all. As the Yuengling began to flow so did the real competition start, a competition that would separate the winners from the losers, the Raven One to One Media Oktoberfest Celebrity Skill Challenge (ROTOMOCSC for short)!

The seven team pool had representatives from Service Electric, iHeartMedia, Morning Call, Raven One to One, Two Rivers Roller Derby, and yours truly Lehigh Valley with Love.

Twitter Now Allows You to do More in 140 Characters

Whether you use Twitter to share information about your businesses’ upcoming events, show off your latest products, or even to broadcast live, you’ll now be able to do more with 140 characters.

The 140 character limit has been the hallmark of Twitter’s appeal, but also sometimes a downfall when you’re trying to share images, links, or replying to a decent amount of other accounts. Thankfully, Twitter recognized some of the drawback to being a bit too stringent on the 140 limit and has made a few changes.

The following will now change:

Inaugural Lehigh Valley with Love Comedy Fest Presented by Never Again Radio to Bring in the Laughs

 

 Inaugural Lehigh Valley with Love Comedy Fest Presented by Never Again Radio to Bring in the Laughs

Comedy Festival slated for August 11 at The Ice House in Bethlehem

icehousecomedyfestBETHLEHEM, PA (August 6, 2016) – The Ice House on River Street in Bethlehem will transform into a laugh factory on August 11 during the Inaugural Lehigh Valley with Love Comedy Fest with shows at 7 and 9 p.m.

The Comedy Fest is presented by Never Again Radio and is the first of its kind in the Lehigh Valley, and will feature a showcase of comedic talent from New York, Los Angeles, Philadelphia, and the Greater Lehigh Valley.

“We’re very excited to be bringing some laughs to the Valley this year,” said George Wacker, owner of Lehigh Valley with Love Media. “Giving the Lehigh Valley something a bit different and unique that week is going to be special. And hilarious!”

Instagram’s New Updates Emulate Snapchat

Instagram will begin rolling out an update that will add some very Snapchat-like features in coming weeks.

Of course, Instagram isn’t saying publicly that they are copying one of Snapchat’s best features, but they are. And, hey, there’s nothing inherently wrong with that. Social media platforms have always borrowed ideas from each other in an effort to stay relevant. 

Facebook’s New Algorithm to Give Boost to “Best Friends” and Decrease to Pages

Facebook’s changes, whether they include algorithm updates or modifications to your news feed, always cause an initial bit of uproar until people forget about them.

Let’s face it, you’ll be a bit annoyed for awhile, but as long as you’re still able to easily share photos and moments and connect with your friends, most of these changes only result in Facebook page account administrators needing to work a bit harder to get their content noticed.

Has Facebook Removed the 20 Percent Ad Text Rule? Yes, Kinda

A few months ago, we reported that Facebook may have been making changes to their 20 percent ad rule, which states that any images with more than 20 percent text in them are not eligible for boosting.

At that time, a European site had made claims that the rule seemed to be relaxed, allowing for images with more than 20 percent text in them to be boosted, however, with a warning that they may not reach as many people as a photo with less than 20 percent text.

Unfortunately, no one else was able to verify this claim so, it remained that, just a claim.

However, new information directly from the source itself…

How Small Businesses Can Begin Using Snapchat

Snapchat. You’ve heard about it. You probably thought, at least for a little bit, that it was only for sending racy pictures.

But, now all of your employees are using it. Your mom is using it. Your 10-year-old daughter is using it (under adult supervision.)

So, what the heck is Snapchat and why are so many people using it and how can it help you, the small business owner?

What Happens on the Internet in One Minute (AND WHY THAT MATTERS TO YOUR BUSINESS)

Social media trends are important because the easier it is for users to get involved, the easier it is for businesses to get them involved.

For example, if you’re in the retail space and your main demographic is women aged 35 to 55 years of age, Pinterest is going to be a good spot for you to share some of your product links. Why? Because women aged 35 to 55 years of age seem to enjoy Pinterest.