Is Your Social Media Manager Relying on “National Pancake Day”? Stop it

Some social media managers, marketers, and strategists think it’s great when “National Ice Cream Day” comes along. Some are more than happy when it’s “National Coffee Day.” Some are full of absolute glee because it’s “National Pancake Day” and they should stop it, unless your company happens to be IHOP.

Why? Because it’s absolute laziness at its finest and in its purest form.

Much like the social media “managers” who think it’s a great idea to plan out all of their posts for the week on Monday, relying on whatever “National” day it may be only serves to pigeonhole you with everyone else who is doing it.

What Twitter’s New Timeline Means to Lehigh Valley Businesses

Social media platforms are constantly changing. Wait, let me rephrase that, good social media platforms are constantly changing.

This is because, while a particular platform may have found an impressive and efficient way to allow users to communicate with each other, those users are going to continually look for more ways to do just that: communicate.

5 Ways Social Media Will Change in the Lehigh Valley in 2016

The Lehigh Valley is home to anywhere between 700,000 and 850,000 depending on your interpretation of where the valley begins and ends. Trust us, that’s not an argument you actually care to take up on social media. So, let’s just agree that it’s more than 700,000 and less than 900,000.

Regardless, it’s a lot of people. The Lehigh Valley is the largest growing area in the state and one of the largest on the East Coast. We’re totally popular and cool and it’s time to start acting like it.

This article isn’t about sentiments, but it’s time to start getting over the whole “The Lehigh Valley is boring” and “There aren’t any jobs” and “We need to go to NYC or Philly to find true innovation” examples.

Simply put, and with examples you can easily find yourself, the Lehigh Valley is an area that has every right to be on the cutting edge of social media innovation. So, that being said, here are a few ways you can expect social media in the area to change as we go through 2016 and beyond.

South Bethlehem’s First Friday Photo Scavenger Hunt Kicks off 2016

Lehigh Valley with Love Media, in conjunction with Bethlehem’s South Side Arts District, is launching the first First Friday Photo Scavenger Hunt on January 8, beginning at 5 p.m.

Participants are asked to take select pictures at or inside local participating merchants. A grand prize winner will take home a Spa Day Package from Couture Salon & Spa worth more than $200. Two runners up will receive $20 gift cards from Molly’s Irish Grille & Sports Pub.

More information on the event, how to play, and how to submit photos, can be found at LehighValleywithLove.com.

Allentown Resident’s Switch Hands® Table Game Debuts at Sands Bethlehem (PRESS RELEASE)

 

Allentown Resident’s Switch Hands® Table Game

Debuts at Sands Bethlehem

Lehigh Valley-invited new twist on popular Blackjack game enters the Sands Bethlehem casino.

ALLENTOWN, Pa. (December 18, 2015) – A new table game has hit the Sands Bethlehem casino floor, but it wasn’t made in Las Vegas.

Sands Bethlehem is now host to the new award-winning Switch Hands ® blackjack table game invented by Allentown native and Kutztown University graduate, Stephen Berkowitz, of Global Innovative Gaming, LLC.

Christmas Tree Toss for Charity Returns to Bethlehem on December 19

Media Contact:

George Wacker

484-554-2234

george@LehighValleywithLoveMedia.com

BETHLEHEM, PA (December 8, 2015) – Two years after it was thought no more pine needles would fly through the air during the holidays, the popular Bethlehem Christmas Toss for Charity is making its triumphant return on December 19 at 2 p.m. at Mike’s More Miles Automotive, 1458 Stefko Blvd., Bethlehem, PA.

Mike’s More Miles Automotive, in conjunction with Lehigh Valley with Love Media, will host the revival of the popular holiday event that last took place in 2013.