Instagram Testing Removal of Viewing Amount of Likes

“Likes” will go down in history as one of the most sought after abstract items of all time.

Whether it’s your small business getting more likes on a post than ever before, or the latest Instagram model surpassing 4 million likes and getting paid by a sponsor, the idea of social media “likes” is familiar to many.

Lehigh Valley with Love Media Wins Gold ADDY Award

ALLENTOWN, PA (March 5, 2019) — Lehigh Valley with Love Media won a Gold American Advertising Award at the Greater Lehigh Valley chapter’s event at the Renaissance Allentown Hotel on March 1, 2019.

Lehigh Valley with Love Media won the award in the Online/Interactive Social Media, Single Execution category for the company’s work with Molly’s Irish Grille & Sport Pub’s “Tide Pod Shot” social media campaign, which received more than 6 million views and made multiple news and lifestyle reports.

A look at the little Tide Pod Shot that received more than 6 million views on Facebook alone

The ADDY Awards are part of the American Advertising Federation – Greater Lehigh Valley. The awards recognize the best of newspaper, television, interactive media and other advertising media in the greater Lehigh Valley area.

A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category.


About the ADDYs

The American Advertising Awards, also referred to as the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions.  The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition.  A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY.

About Lehigh Valley with Love Media

Lehigh Valley with Love Media is a multiple award winning boutique social media, videography, and public relations firm based in the Lehigh Valley area of Pennsylvania. Lehigh Valley with Love Media has been at the forefront of local social media and public relations innovations, multimedia videos, consultation, and much more. www.LehighValleywithLoveMedia.com

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What Americans Hate Most about Work Culture

Not all jobs are created equal and not all work environments are the same. I’ve known many people who thrive in the traditional 9-5 cubicle stereotype à la the movie “Office Space.” I’ve seen others only work up to their full potential by working remotely.

Christmas Tree Toss for Charity Returns to Bethlehem on December 15, 2018

BETHLEHEM, PA (November 27, 2018) – The fun and festive Bethlehem Christmas Toss for Charity will be held on December 15 at 12 p.m. at More Miles Automotive, 1458 Stefko Blvd., Bethlehem, PA.

The original event was first held in 2002 when then Meineke Car Care owner Peter Kearns challenged Mike DeCrosta, currently of More Miles Automotive, to a contest. The resulting yearly tradition became something of a bizarre, but wildly popular, way to celebrate the holiday season. Peter Kearns passed away in 2016.

The event originally ended in 2013 after Kearns retired, but was revived in 2015 at the behest of fans and former participants.

“Pete is the one who came up with this wonderful idea and made sure that it was always in the spirit of raising money for charity,” DeCrosta said. “We want to continue to honor him by holding the event in his name.”

More Miles Automotive, in conjunction with Lehigh Valley with Love Media, will host the ‘Peter Kearns Memorial Christmas Tree Toss’ with proceeds going to Turning Point of the Lehigh Valley. The public is encouraged to attend and throw Christmas trees for distance in an effort to not only raise money, but also to vie for prizes from Molly’s Irish Grille & Sports Pub, Lehigh Valley Sports Tickets, Machs Gute Pub and Lehigh Pizza, among others.

Local dignitaries will also be invited to attend and participate in the event. More than 50 attendees threw Christmas trees a variety of distances last year, including children, who have their own mini tree to throw.

Donations of $5 per throw are encouraged. However, donations of all amounts are accepted and can be made in person at the event or by mailing a donation payable to Turning Point of the Lehigh Valley ℅ More Miles Automotive 1458 Stefko Blvd., Bethlehem, PA.

RSVP on the Facebook Event.

About Lehigh Valley with Love Media

Lehigh Valley with Love Media is a boutique, full-service digital, social, video, and marketing media firm located in Bethlehem, Pennsylvania. In addition to serving its clients with the latest in marketing strategies, Lehigh Valley with Love Media is also dedicated to organizing and operating charity events throughout the area.

 

Five Tips for Giving Tuesday Social Media Campaigns

We originally wrote this as a guest article for Fabulous Fundraising.

One of the best things about social media is the ability to start a groundswell of engagement with just a little bit of planning and execution.

On #GivingTuesday, held annually on November 27, organizations can use social media as an invaluable tool to reach, engage, and prompt those in their own community to donate.

According to the #GivingTuesday website, which you should definitely check out before starting your own campaign, #GivingTuesday connects diverse groups of individuals, communities and organizations around the world for one common purpose: to celebrate and encourage giving. A team of influencers and founding partners joined forces, collaborating across sectors, offering expertise and working tirelessly, to launch #GivingTuesday and have continued to shape, grow and strengthen the movement.

What Your Business Can Learn from Barstool Sports’ Pizza Review Disaster

If you’re not familiar with Barstool Sports, that doesn’t mean you’re out of touch, so don’t worry. You can still learn from this.

Barstool is a popular media company that runs a website and produces and shares a ton of online and video content that is extremely popular with the 21-25 male demographic in the United States. From sports to food to crazy videos, Barstool has become an online icon for college, young adult, and man cave humor. 

Why “Copy and Paste” Statuses Make Facebook a Worse Place

You’ve seen them. You’ve probably seen one of them this morning. They are the wonderfully vapid “copy and paste” posts that, while they may seem innocuous and even fun at first, truly only serve to make your social media experience worse for everyone you know.

First, what are we talking about, exactly? A “Copy and Paste” post looks very similar to the picture below and usually has text that read as follows:

If you read this, leave me a GIF comment about your day. Then copy and paste this to your wall so I can leave a GIF for you. Don’t just put a GIF and not copy, that’s no fun. 😜

 

Seems simple and nice enough, right? I mean, you’ve probably even seen or made your own “Copy and Paste” post to honor someone who had cancer or someone who has autism, right? Why would this be a bad thing? Here’s why it is a bad thing.

  1. “Copy and Paste” posts are hoaxes, even if they contain nice sentiments. They are the chain mail emails of the 2010s. Remember how much you hated those things? Well, you should hate these just as much.
  2. Copy and pasting a post makes it much easier for the hoax to continue without being deleted. For example, if a popular Facebook page posts something and then asks many people to share and then it’s determined to be a hoax or fake, then all Facebook has to do is delete the original post. After that happens, all of the subsequent shares and posts are also removed. When a “Copy and Paste” post is shared via copying and pasting it becomes an original post over and over again. It makes tracking down the post nearly impossible and deleting all instances of it totally impossible.
  3. By sharing out innocuous similar posts, such as the ones about honoring those with cancer, etc., you’re getting yourself used to and ready to share a hoax in the future. You’re also grooming those on your friends list to view these types of posts as trustworthy. Then, when an actual hoax post comes along, boom, everyone’s potentially affected.
  4. It’s not real. This reason is subjective, but by sharing these types of “no effort” posts, are you really doing anything to help someone with autism or truly honoring someone with cancer or are you just completing the copy and paste action to feel as though you have done so? Why not share a fundraising event for someone in need or a picture of someone you love who was actually affected?

Being more savvy online doesn’t require a social media degree, it just requires you to wonder a little bit why someone would want to start one of these “Copy and Paste” posts in the first place. Is it to really get something shared or is it to set you up to share something that may be false in the future?