The 2020 Virtual Bethlehem City Christmas Tree Lighting, a Lehigh Valley with Love Media project, was recently featured in the LA Times.
The article highlighted Bethlehem and surrounding Lehigh Valley areas’ holiday fansticness. We’re beyond proud to have been a part of this project that showcases one of the most beautiful cities in the United States!
This year, however, things were a bit different. With social distancing measures in place at the Bethlehem Mounted Police Stables on Langhorne Ave, and a limited group, the Tree Toss went virtual this year, raising a record $2,690 for Turning Point of the Lehigh Valley.
While we couldn’t hold the Christmas Tree Toss in person this year, we were able to team up with More Miles Automotive and the Bethlehem Mounted Police Unit to throw a ceremonial toss as we continue to raise money for Turning Point of the Lehigh Valley.
Thank you to everyone involved in keeping this tradition alive.
PLEASE DONATE here: https://t.co/bHr4bBBFh3?amp=1 Help More Miles Automotive meet or exceed the amount that they raised last year, which was $1,800.
The money raised from this event helps us to continue provide our life-saving services for domestic intimate partner abuse survivors. Since the pandemic, we have seen a humongous increase in the need for our services – 24/7 helpline, emergency safe house shelter, empowerment counseling, and legal advocacy for PFA (Protection From Abuse) orders.
Kelcie’s design, “Compassion Double IPA” won out of more than a dozen submissions. The decision wasn’t easy, Kelcie’s design incorporated what many of us are trying to convey during these uncertain times.
The Bethlehem Chamber, Downtown Bethlehem Association, Southside Arts District and Community Action Development Corporation of Bethlehem have come together to launch the #BacktoBethlehem campaign as their counties move to the Yellow Phase.
This campaign is all about preparing both the merchants and the community for getting back to business. “We want to make sure our business community is equipped with all the information and supplies they need in order to safely re-open.” said Tammy Wendling, Downtown Bethlehem Association Manager.
In addition to making sure merchants are ready, Missy Hartney, Southside Arts District Downtown Manager says “it’s extremely important to make sure the community knows what expectations there will be for them as customers as well as making them feel comfortable with coming back out to support these small businesses.”
Bethlehem merchants have been asked to take the Vow of the Valley, launched by the Greater Lehigh Valley Chamber of Commerce. Those who sign the online vow, will receive a “Back to Bethlehem” graphic to use on social media and their website. This will let the community know these businesses took a pledge to protect their health and safety during this re-opening phase.
In addition to the Vow of the Valley, this task force partnered with Lehigh Valley with Love Media to create a video encouraging the community to come out and support Bethlehem businesses in the yellow phase.
As seen in the video, DLP Real Estate Capital and South Carolina based, SC Health generously donated 10,000 masks to the Bethlehem business community to ensure the safety of both employees and customers.
In our final qurantine series interview as we move into Yellow we’ll put up another post wrapping them up) we talk with Michael Keller, Marketing Manager for Made Possible in Lehigh Valley.
The Made Possible in Lehigh Valley campaign seeks to increase outside awareness of the positive attributes Lehigh Valley has to offer, develop a positive image of the region, and market it as an attractive place to live, visit and locate a business.