Christmas Tree Toss for Charity Returns to Bethlehem on December 15, 2018

BETHLEHEM, PA (November 27, 2018) – The fun and festive Bethlehem Christmas Toss for Charity will be held on December 15 at 12 p.m. at More Miles Automotive, 1458 Stefko Blvd., Bethlehem, PA.

The original event was first held in 2002 when then Meineke Car Care owner Peter Kearns challenged Mike DeCrosta, currently of More Miles Automotive, to a contest. The resulting yearly tradition became something of a bizarre, but wildly popular, way to celebrate the holiday season. Peter Kearns passed away in 2016.

The event originally ended in 2013 after Kearns retired, but was revived in 2015 at the behest of fans and former participants.

“Pete is the one who came up with this wonderful idea and made sure that it was always in the spirit of raising money for charity,” DeCrosta said. “We want to continue to honor him by holding the event in his name.”

More Miles Automotive, in conjunction with Lehigh Valley with Love Media, will host the ‘Peter Kearns Memorial Christmas Tree Toss’ with proceeds going to Turning Point of the Lehigh Valley. The public is encouraged to attend and throw Christmas trees for distance in an effort to not only raise money, but also to vie for prizes from Molly’s Irish Grille & Sports Pub, Lehigh Valley Sports Tickets, Machs Gute Pub and Lehigh Pizza, among others.

Local dignitaries will also be invited to attend and participate in the event. More than 50 attendees threw Christmas trees a variety of distances last year, including children, who have their own mini tree to throw.

Donations of $5 per throw are encouraged. However, donations of all amounts are accepted and can be made in person at the event or by mailing a donation payable to Turning Point of the Lehigh Valley ℅ More Miles Automotive 1458 Stefko Blvd., Bethlehem, PA.

RSVP on the Facebook Event.

About Lehigh Valley with Love Media

Lehigh Valley with Love Media is a boutique, full-service digital, social, video, and marketing media firm located in Bethlehem, Pennsylvania. In addition to serving its clients with the latest in marketing strategies, Lehigh Valley with Love Media is also dedicated to organizing and operating charity events throughout the area.

 

What’s Your Finstagram? You Have a Finstagram, Right?

You’ll never keep up with all of the social media trends. No one will. It’s not something anyone should be tasked with or expected to do, to be honest. Besides, once a solid social media trend can be identified, it’s already old and worn out by the time it gets around to mainstream media outlets (See: List Articles.)

So, now that you feel at least a little bit better knowing that you’re not the only person, including social media professionals, who aren’t up on the latest social media trends, let’s give ou a new one: Finstagrams.

Christmas Tree Toss for Charity Returns to Bethlehem

The popular Bethlehem Christmas Toss for Charity will be held on December 16 at 11 a.m. at More Miles Automotive, 1458 Stefko Blvd., Bethlehem, PA.

The original event was first held in 2002 when then Meineke Car Care owner Peter Kearns challenged Mike DeCrosta, currently of More Miles Automotive, to a contest. The resulting yearly tradition became something of a bizarre, but wildly popular, way to celebrate the holiday season. Peter Kearns passed away in 2016.

Instagram Launches Automatic Spam and Offensive Comments Filter for Your Accounts

Spam is annoying, but, we always like to look at comments flooding beneath your pictures as a sign that you’re doing something right. I mean, people are taking notice of your content.

Of course, that superficial flattery really only lasts so long until you’re pulling out your hair over having to get rid of spammy or offensive comments.

Hey, Instagram to the rescue!

How ‘Normal’ is your Business’ Social Media Activity? Let’s Look…

Being “normal” is boring. We know that. In fact, our whole approach to our clients’ social media, videos, and other marketing initiatives is to stand out from the “normal.”

However, understanding what other businesses are doing, especially ones that are similar to yours, is an effective way of taking stock in just how healthy your social media and other marketing practices are holding up. 

Instagram Adds Live Streaming Feature

Ready for another social media platform to “go live” from? Instagram recently announced that it is rolling out a live streaming feature included in Version 10.2 as another way for users to share their experiences.

What was once seemingly a novelty, “going live” has become increasingly commonplace on platforms like Facebook. Moms share school concerts as they happen, annoying friends share their food updates, and you probably get to see a lot of babies.

Instagram’s New Updates Emulate Snapchat

Instagram will begin rolling out an update that will add some very Snapchat-like features in coming weeks.

Of course, Instagram isn’t saying publicly that they are copying one of Snapchat’s best features, but they are. And, hey, there’s nothing inherently wrong with that. Social media platforms have always borrowed ideas from each other in an effort to stay relevant. 

How Small Businesses Can Begin Using Snapchat

Snapchat. You’ve heard about it. You probably thought, at least for a little bit, that it was only for sending racy pictures.

But, now all of your employees are using it. Your mom is using it. Your 10-year-old daughter is using it (under adult supervision.)

So, what the heck is Snapchat and why are so many people using it and how can it help you, the small business owner?

5 Ways Social Media Will Change in the Lehigh Valley in 2016

The Lehigh Valley is home to anywhere between 700,000 and 850,000 depending on your interpretation of where the valley begins and ends. Trust us, that’s not an argument you actually care to take up on social media. So, let’s just agree that it’s more than 700,000 and less than 900,000.

Regardless, it’s a lot of people. The Lehigh Valley is the largest growing area in the state and one of the largest on the East Coast. We’re totally popular and cool and it’s time to start acting like it.

This article isn’t about sentiments, but it’s time to start getting over the whole “The Lehigh Valley is boring” and “There aren’t any jobs” and “We need to go to NYC or Philly to find true innovation” examples.

Simply put, and with examples you can easily find yourself, the Lehigh Valley is an area that has every right to be on the cutting edge of social media innovation. So, that being said, here are a few ways you can expect social media in the area to change as we go through 2016 and beyond.