Molly’s Spotted Lantern Fly Shot Hits the Wall Street Journal

The goal for all of our clients is appropriate awareness. This article in the Wall Street Journal, that features our client, Molly’s Irish Grille & Sports Pub, does exactly that!

Lehigh Valley with Love Media is always available to take your Lehigh Valley business to the next level, so get in touch!

Hit us up at info@lehighvalleywithlovemedia.com

Social Media Trends So Far in 2019

Getting a handle on social media trends is kind of like herding cats. As soon as you think you’ve got it all figured out, something squeezes through and starts the whole thing all over again.

Thankfully, crafty people like the ones over at Awario keep up to date with much of what’s going on in the world of social media trends.

They’re good at cat herding.

Enjoy their infographic below and start thinking about how you’re using stories in your social media and start thinking about micro-micro-influencers (your customers) and how to leverage their shared content as well.

Social media trends 2019 by Awario

Lehigh Valley with Love ComedyPlatz Ramps Up the Laughs and Family Fun at Musikfest

Popular comedy event moves to two weekends and adds family friendly shows.

BETHLEHEM, PA (July 24, 2019) – The Lehigh Valley with Love ComedyPlatz returns to Musikfest with 14 free stand-up comedy shows over six nights on Aug. 2-4 and 9-11 at The Ice House on 56 River St. In its third year as an official Musikfest site, the venue has been extended to two weekends and will also include four family-friendly shows. ComedyPlatz will feature more than 30 comics in all from the New York City, Philadelphia and Lehigh Valley areas. 

Highlights include: 

  • Doogie Horner, a writer, comedian and illustrator originally from the Lehigh Valley. He’s the author of the YA novel This Might Hurt a Bit, and had a memorable appearance on America’s Got Talent.
  • Boris Khaykin, a Brooklyn-based comedian who has performed stand-up on CollegeHumor Live and as a warmup for The Opposition with Jordan Klepper. He was listed by TimeOutNY as one of Brooklyn Comedy Festival’s “Biggest Stars”. 
  • Jim Tews, from Allentown, is creator of the New York Times Bestseller Felines of New York. He made his stand-up television debut on Last Comic Standing and has been seen on FX, NBC, SeeSo and TBS.
  • Nataly Aukar, a Lebanese born and raised standup comic based in New York City. She has opened for Nimesh Patel (Saturday Night Live), Mo Amer (Colbert, Fallon, Netflix) and Gad El Maleh as part of his Dream Tour in DC, Canada, and Dubai. She was a producer of Tickling the Ivories, a weekly comedy show at Pianos in New York’s Lower East Side, featured on TimeOutNY.
  • Bob Hansen, a retired professional wrestler who was trained by WWE legend The Wild Samoan in Allentown and Hazleton, Hansen won the San Diego Pro Wrestling Heavyweight Championship in 2010. He’s written and self-published three novels, in addition to making and releasing a documentary, I Don’t Belong Here, about his move from the Los Angeles to New York comedy scenes. 
  • Plus some of the Lehigh Valley’s best comics.

Regular shows are 7 and 9:30 p.m. on Aug. 2-3 and 9-10 and 7 p.m. on Aug. 4 and 11. Tickets are not needed for the shows. 

Nataly Aukar

In addition to the evening shows, Lehigh Valley with Love ComedyPlatz will also feature four family-friendly shows. These shows will be at 4:30 p.m. on August 3, 4 and 10, 11. The family friendly shows are designed to allow families to bring their children to comedy events that will feature suitable content, although parental guidance is always suggested. The family-friendly performances are designed so adults can bring their children to without fear of the children hearing words or terms that most parents would not want them to hear. 

Bob Hansen

Lehigh Valley with Love ComedyPlatz is the culmination of a partnership between Nazareth-born comedian Tyler Rothrock, Lehigh Valley with Love owner George Wacker and ArtsQuest. Hundreds of comics have applied to be a part of the Lehigh Valley with Love ComedyPlatz over the past few years.

“The fact that comedy continues to grow at Musikfest is a testament to those who are seeking it out,” says Wacker. “We’re excited to add even more funny to the fun at Musikfest in 2019.”
Get more information on this year’s Lehigh Valley with Love ComedyPlatz on the SteelStacks website and on the Official Facebook Event.

Doogie Horner
Boris Khaykin
Jim Tews


The full lineup for The Lehigh Valley with Love ComedyPlatz at Musikfest is as follows:

August 2
7:00 p.m.
Aliya Brown
Jason Brown
Doogie Horner
Tyler Rothrock
Betty Smithsonian
Jim Tews
Glen Tickle
Ian Webster

9:30 p.m.
Aliya Brown
Jason Brown
Boris Khaykin
Tyler Rothrock
Betty Smithsonian
Jim Tews
Glen Tickle
Ian Webster
August 3
4:30 p.m.
Family Friendly Show
Nataly Aukar
Roya Hamadani
Doogie Horner
Boris Khaykin
Brett Peveteaux 
Michael Kelly
Shanell Renee
Jim Tews

7:00 p.m.
Nataly Aukar
Roya Hamadani
Doogie Horner
Boris Khaykin
Brett Peveteaux 
Michael Kelly
Shanell Renee
Jim Tews

9:30 p.m.
Nataly Aukar
Michael Kelly
Boris Khaykin
Alan Massenburg
Brett Peveteaux
Shanell Renee
Tyler Rothrock
Ian Webster
August 4 
4:30 p.m. 
Family-Friendly Show
Darryl Charles
Roya Hamadani
Doogie Horner
Maureen Ferguson
Minna Gorry-Hines
Alan Massenberg
Ryan Roe
Tyler Rothrock

7:00 p.m.
Darryl Charles
Roya Hamadani
Maureen Ferguson
Minna Gorry-Hines
Alan Massenberg
Ryan Roe
Tyler Rothrock
Ian Webster
August 9
7:00 p.m.
Steve Clark
John Deary
Dan Fitzpatrick
Kirk Griffiths
Janear Hankerson
Kyle Neff
Emily Poche
Paul Spratt

9:30 p.m.
Steve Clark
John Deary
Dan Fitzpatrick
Kirk Griffiths
Janear Hankerson
Kyle Neff
Emily Poche
Paul Spratt
August 10
4:30 p.m.
Family-Friendly Show
Jason Brown
Dan Fitzpatrick
Kirk Griffiths
Bob Hansen
Derek Humphery
Tyler Rothrock
Glen Tickle

7:00 p.m.
Aliya Brown
Geoff Colella
Dan Fitzpatrick
Kirk Griffiths
Bob Hansen
Derek Humphery
Chris O’Connor
Tyler Rothrock

9:30 p.m.
Aliya Brown
Jason Brown
Geoff Colella
Bob Hansen
Derek Humphery
Chris O’ConnorT
yler Rothrock
Paul Spratt
August 11 
4:30 p.m.
Family-Friendly Show
Aliya Brown
Janear Hankerson
Maureen Ferguson
Aaron Landis
Joe Moore
Shane O’Connor
Paul Spratt
Glen Tickle

7:00 p.m.
Maureen Ferguson
Janear Hankerson
Aaron Landis
Joe Moore
Shane O’Connor
Tyler Rothrock
Paul Spratt
Glen Tickle

##

Media Contact: George Wacker
George@LehighValleywithLoveMedia.com
484-554-2234

The Lehigh Valley with Love Podcast TV Show Available on PBS39 Live, Website, and App!

The Lehigh Valley with Love Podcast with co-hosts Tyler Rothrock and George Wacker now has a television show version on PBS 39 airing at Fridays on midnight through mid-August 2019.

If you’re not able to stay up late to watch our lineup of Lehigh Valley centric guests, you can also catch up with our episodes on the PBS 39 website or app!

Head to the Lehigh Valley with Love Podcast TV Show website to watch the latest episodes or download the PBS app in the Apple or Google Play or Amazon stores. Just make sure your PBS station is PBS39 and search for our show.

Thank you to all of our guests and to PBS 39!

PBS39, Lehigh Valley with Love Media to Debut Television Show

This show, based on the popular Lehigh Valley with Love podcast, will premiere at 11:59 p.m. Friday, June 14 on PBS39.

Bethlehem, PA. – June 13, 2019 – PBS39 will debut the Lehigh Valley with Love podcast on Friday night, June 14, 2019. Each of the eight episodes of this new television show, produced at PBS39’s studios in Bethlehem, will feature Lehigh Valley personalities from all walks of life. Hosts George Wacker and Tyler Rothrock’s interview style includes personal anecdotes and splashes of current events.

Instagram Testing Removal of Viewing Amount of Likes

“Likes” will go down in history as one of the most sought after abstract items of all time.

Whether it’s your small business getting more likes on a post than ever before, or the latest Instagram model surpassing 4 million likes and getting paid by a sponsor, the idea of social media “likes” is familiar to many.

Christmas Tree Toss for Charity Returns to Bethlehem on December 15, 2018

BETHLEHEM, PA (November 27, 2018) – The fun and festive Bethlehem Christmas Toss for Charity will be held on December 15 at 12 p.m. at More Miles Automotive, 1458 Stefko Blvd., Bethlehem, PA.

The original event was first held in 2002 when then Meineke Car Care owner Peter Kearns challenged Mike DeCrosta, currently of More Miles Automotive, to a contest. The resulting yearly tradition became something of a bizarre, but wildly popular, way to celebrate the holiday season. Peter Kearns passed away in 2016.

The event originally ended in 2013 after Kearns retired, but was revived in 2015 at the behest of fans and former participants.

“Pete is the one who came up with this wonderful idea and made sure that it was always in the spirit of raising money for charity,” DeCrosta said. “We want to continue to honor him by holding the event in his name.”

More Miles Automotive, in conjunction with Lehigh Valley with Love Media, will host the ‘Peter Kearns Memorial Christmas Tree Toss’ with proceeds going to Turning Point of the Lehigh Valley. The public is encouraged to attend and throw Christmas trees for distance in an effort to not only raise money, but also to vie for prizes from Molly’s Irish Grille & Sports Pub, Lehigh Valley Sports Tickets, Machs Gute Pub and Lehigh Pizza, among others.

Local dignitaries will also be invited to attend and participate in the event. More than 50 attendees threw Christmas trees a variety of distances last year, including children, who have their own mini tree to throw.

Donations of $5 per throw are encouraged. However, donations of all amounts are accepted and can be made in person at the event or by mailing a donation payable to Turning Point of the Lehigh Valley ℅ More Miles Automotive 1458 Stefko Blvd., Bethlehem, PA.

RSVP on the Facebook Event.

About Lehigh Valley with Love Media

Lehigh Valley with Love Media is a boutique, full-service digital, social, video, and marketing media firm located in Bethlehem, Pennsylvania. In addition to serving its clients with the latest in marketing strategies, Lehigh Valley with Love Media is also dedicated to organizing and operating charity events throughout the area.

 

Five Tips for Giving Tuesday Social Media Campaigns

We originally wrote this as a guest article for Fabulous Fundraising.

One of the best things about social media is the ability to start a groundswell of engagement with just a little bit of planning and execution.

On #GivingTuesday, held annually on November 27, organizations can use social media as an invaluable tool to reach, engage, and prompt those in their own community to donate.

According to the #GivingTuesday website, which you should definitely check out before starting your own campaign, #GivingTuesday connects diverse groups of individuals, communities and organizations around the world for one common purpose: to celebrate and encourage giving. A team of influencers and founding partners joined forces, collaborating across sectors, offering expertise and working tirelessly, to launch #GivingTuesday and have continued to shape, grow and strengthen the movement.

What Your Business Can Learn from Barstool Sports’ Pizza Review Disaster

If you’re not familiar with Barstool Sports, that doesn’t mean you’re out of touch, so don’t worry. You can still learn from this.

Barstool is a popular media company that runs a website and produces and shares a ton of online and video content that is extremely popular with the 21-25 male demographic in the United States. From sports to food to crazy videos, Barstool has become an online icon for college, young adult, and man cave humor. 

Why “Copy and Paste” Statuses Make Facebook a Worse Place

You’ve seen them. You’ve probably seen one of them this morning. They are the wonderfully vapid “copy and paste” posts that, while they may seem innocuous and even fun at first, truly only serve to make your social media experience worse for everyone you know.

First, what are we talking about, exactly? A “Copy and Paste” post looks very similar to the picture below and usually has text that read as follows:

If you read this, leave me a GIF comment about your day. Then copy and paste this to your wall so I can leave a GIF for you. Don’t just put a GIF and not copy, that’s no fun. ?

 

Seems simple and nice enough, right? I mean, you’ve probably even seen or made your own “Copy and Paste” post to honor someone who had cancer or someone who has autism, right? Why would this be a bad thing? Here’s why it is a bad thing.

  1. “Copy and Paste” posts are hoaxes, even if they contain nice sentiments. They are the chain mail emails of the 2010s. Remember how much you hated those things? Well, you should hate these just as much.
  2. Copy and pasting a post makes it much easier for the hoax to continue without being deleted. For example, if a popular Facebook page posts something and then asks many people to share and then it’s determined to be a hoax or fake, then all Facebook has to do is delete the original post. After that happens, all of the subsequent shares and posts are also removed. When a “Copy and Paste” post is shared via copying and pasting it becomes an original post over and over again. It makes tracking down the post nearly impossible and deleting all instances of it totally impossible.
  3. By sharing out innocuous similar posts, such as the ones about honoring those with cancer, etc., you’re getting yourself used to and ready to share a hoax in the future. You’re also grooming those on your friends list to view these types of posts as trustworthy. Then, when an actual hoax post comes along, boom, everyone’s potentially affected.
  4. It’s not real. This reason is subjective, but by sharing these types of “no effort” posts, are you really doing anything to help someone with autism or truly honoring someone with cancer or are you just completing the copy and paste action to feel as though you have done so? Why not share a fundraising event for someone in need or a picture of someone you love who was actually affected?

Being more savvy online doesn’t require a social media degree, it just requires you to wonder a little bit why someone would want to start one of these “Copy and Paste” posts in the first place. Is it to really get something shared or is it to set you up to share something that may be false in the future?