484-554-2234
 
Bethlehem, PA
  • Contact
  • ALL LINKS HERE
Lehigh Valley with Love
✕
  • CLICK HERE FOR NEW STUFF
  • LVwithLOVE Podcast
  • Blog
  • News
  • About
  • Newsletter
  • April Fool’s!

What Twitter’s New Timeline Means to Lehigh Valley Businesses

Posted On March 1, 2016 By lvwithlove In Blog /  

Social media platforms are constantly changing. Wait, let me rephrase that, good social media platforms are constantly changing.

This is because, while a particular platform may have found an impressive and efficient way to allow users to communicate with each other, those users are going to continually look for more ways to do just that: communicate.

Social media’s early darling, Twitter, is still one of the biggest players on the scene, however, competition and questions regarding leadership have forced the company to make some moves that may alter how your business should be using the platform.

Great piece on Bethlehem in the Reading Eagle. Great job by the Chamber of Commerce!!!! @GLVCC #lehighvalley https://t.co/bfHYML1lsm

— LehighValleywithLove (@LVwithLove) February 22, 2016

So, what’s the Twitter’s new timeline? In short, when a user logs into Twitter, they will now be able to see some Tweets that they missed prior to signing on (about 12 or so “best tweets” at the publication of this post.)

In the past, Twitter was strictly linear, so, if you missed a tweet, you’d have to go back and find it and/or wait for someone to retweet it. Now, if a brand or person or hashtag that you typically engage in is gaining some traction, Twitter is going to let you know when you first log in. The rest of your timeline will remain the same.

Okay, so what does this mean to my company’s Twitter? In short, companies that do well on Twitter are those that engage in quality live tweeting, interact with influencers, and stay savvy when it comes to trends.

Here’s what Twitter has to say about it:

Brands that create quality content have always performed well on Twitter. With this update, whether it comes from an SMB, large brand, consumer, or athlete you follow, the best content shines through. We’ve noticed in our early experiments that people who have this experience turned on Tweet and Retweet more on Twitter — and we believe this means that brands can reach a more engaged potential audience. Throughout our tests, we also saw an increase in engagement for brands’ organic Tweets and an increase in engagement for Tweets about live events. SOURCE: Twitter

@ColonyMeadery favorite today? “Out of Your Gourd” and “Fred and Ginger” but what I always have to get? Straight No Chaser is my go to.

— The Beer Nutz (@Thebeernutz) February 22, 2016

Alright, I got it, but what do I do? If you want to keep your tweets up in your fan’s timelines, you’ll want to do these few things:

  1. Create good content: If you’re putting out quality content that users are engaging with, those tweets are going to show up to other people who follow you. This is still the best rule for all social media engagement, but one you’re going to have to continue to think about with Twitter. Tweet out good tweets. Tweet out quality articles. Tweet out good pictures. Tweet using the #LehighValley hashtag or #allentown or #bethlehem if you want to reach local.
  2. Engage with your audience: One thing that many company Twitter accounts fail to do is engage properly with their audience. Either they are afraid to interact with “regular people” or they are just automating all of their tweets. If you’re not having a conversation, don’t bother even tweeting in the first place.
  3. Follow trends and live events: While we all love the Oscars, that may not be the best category to be tweeting about if you want to reach local social media users. Focus on local current events and talk about them. If you want to have a national account, that’s one thing, but if you’re focused on finding Lehigh Valley residents and users, start tweeting like it.

For more information or to see how Lehigh Valley with Love Media can help your business, please get in touch with us.

Tags:
algorithmcolony meaderytwitter
Is Your Social Media Manager Relying on "National Pancake Day"? Stop it
Instagram Begins Allowing Multiple Account Logins

Leave a Reply

You must be logged in to post a comment.

Archives

  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • November 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • September 2022
  • August 2022
  • July 2022
  • May 2022
  • April 2022
  • March 2022
  • January 2022
  • December 2021
  • November 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • March 2021
  • December 2020
  • November 2020
  • September 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • April 2019
  • March 2019
  • February 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015

Meta

  • Log in
All rights reserved.