484-554-2234
 
Bethlehem, PA
  • Contact
  • ALL LINKS HERE
Lehigh Valley with Love
✕
  • CLICK HERE FOR NEW STUFF
  • LVwithLOVE Podcast
  • Blog
  • News
  • About
  • Newsletter
  • April Fool’s!

Is Your Social Media Manager Relying on “National Pancake Day”? Stop it

Posted On March 8, 2016 By lvwithlove In Blog /  

Some social media managers, marketers, and strategists think it’s great when “National Ice Cream Day” comes along. Some are more than happy when it’s “National Coffee Day.” Some are full of absolute glee because it’s “National Pancake Day” and they should stop it, unless your company happens to be IHOP.

Why? Because it’s absolute laziness at its finest and in its purest form.

Much like the social media “managers” who think it’s a great idea to plan out all of their posts for the week on Monday, relying on whatever “National” day it may be only serves to pigeonhole you with everyone else who is doing it.

happy national pancake day all pic.twitter.com/gXSb8gQ0mF

— Sylvia (@JustSylvia_) March 8, 2016

And who else is doing it? Oh, that’d be everyone. Are they getting a few retweets and likes? Sure. But, are they getting any actual engagement and involvement? Probably not.

They are most likely just getting more people to go to IHOP, which is GREAT for IHOP, but not so much for whatever company you’re trying to get information out for.

Why? Because, since your company is doing the same thing as every other company, namely putting out a lazy #NATLpancakeday tweet, it’s going to just end up in the tumbling tide of forgettable posts from the day.

Being successful with social media relies on coming up with ideas that aren’t necessarily in line with what everyone is doing on a certain day just because some online calendar told you to do it.

Just because it’s National Ice Cream Day doesn’t mean that it’s time to whip out your handy list of haphazardly thrown together best spots in your area to get ice cream.

It is, however, a great day to put together a list on the best places to get an alternative to ice cream.

It’s a great day to talk about the best places to burn off those extra ice cream calories.

It’s a fantastic day to do anything other than think inside the box.

Just say no to being lazy on social media. Your engagement will show you why.

Tags:
national dayssocial media managerssocial media strategystrategytwitter
What Can Lehigh Valley with Love Media Do For Your Business?
What Twitter's New Timeline Means to Lehigh Valley Businesses

Leave a Reply

You must be logged in to post a comment.

Archives

  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • November 2023
  • September 2023
  • August 2023
  • July 2023
  • June 2023
  • May 2023
  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • September 2022
  • August 2022
  • July 2022
  • May 2022
  • April 2022
  • March 2022
  • January 2022
  • December 2021
  • November 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • March 2021
  • December 2020
  • November 2020
  • September 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • April 2019
  • March 2019
  • February 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015

Meta

  • Log in
All rights reserved.