Is Your Social Media Manager Relying on “National Pancake Day”? Stop it

Some social media managers, marketers, and strategists think it’s great when “National Ice Cream Day” comes along. Some are more than happy when it’s “National Coffee Day.” Some are full of absolute glee because it’s “National Pancake Day” and they should stop it, unless your company happens to be IHOP.

Why? Because it’s absolute laziness at its finest and in its purest form.

Much like the social media “managers” who think it’s a great idea to plan out all of their posts for the week on Monday, relying on whatever “National” day it may be only serves to pigeonhole you with everyone else who is doing it.