5 Things NOT To Do on Your Business Instagram Account

Posted On May 27, 2018 By lvwithlove In Blog / 1 No Comments

Halfway through 2018, Instagram has become perhaps the number two most important social media account for most small businesses behind Facebook.

Why’s that? Well, while Facebook still has the overall user base advantage, Instagram is the current “hip” platform among millennials and those making purchasing decisions. I could go through a whole litany of reasons why Instagram’s current iteration is better than Snapchat for a small business (including ease of sharing content between platforms), but just trust me when I say it’s as close to a “must have” social media account as your business may ever see.

That being said, here are a few things NOT to do on Instagram that may be harming your current reach.

Is Your Social Media Manager Relying on “National Pancake Day”? Stop it

Posted On March 8, 2016 By lvwithlove In Blog / No Comments

Some social media managers, marketers, and strategists think it’s great when “National Ice Cream Day” comes along. Some are more than happy when it’s “National Coffee Day.” Some are full of absolute glee because it’s “National Pancake Day” and they should stop it, unless your company happens to be IHOP.

Why? Because it’s absolute laziness at its finest and in its purest form.

Much like the social media “managers” who think it’s a great idea to plan out all of their posts for the week on Monday, relying on whatever “National” day it may be only serves to pigeonhole you with everyone else who is doing it.