More Than a Tournament: Pickleball for a Purpose Helps Local Kids

Posted On September 22, 2025 By lvwithlove In /  
Get More LVWITHLOVE Content at LVwithLOVE.com

We sat down with Jane Ervin, Board Chair of The Fund to Benefit Children & Youth, and Bob Black, Event Chair of Pickleball for a Purpose and Chair of St. Luke’s Board.

The Fund has been serving the Lehigh Valley for more than 30 years, providing critical support to abused, neglected, and at-risk children — from beds and tables to utility help and enrichment programs.

In this episode we cover:

  • How The Fund fills urgent needs that government and community agencies can’t

  • Why pickleball was chosen to launch their first-ever tournament fundraiser

  • What attendees can expect on October 11 at St. Luke’s SportsPlex

  • Why 100% of donations go directly to helping kids

📍 Learn more about Pickleball for a Purpose → https://helplehighvalleychildren.org/Pickleball/

Watch Episode: https://www.youtube.com/watch?v=ZxgOoWhrDMw

Thank you to our Partners!

WDIY 88.1 FM

Wind Creek Event Center

Michael Bernadyn of RE/MAX Real Estate

Molly’s Irish Grille & Sports Pub

Banko Beverage Company

Read More

Fizz That Fights: A-TREAT Partners with PCFLV for Pediatric Cancer Awareness Month

Posted On September 1, 2025 By lvwithlove In /  
Get More LVWITHLOVE Content at LVwithLOVE.com

For more than a century, A-TREAT has been part of the Lehigh Valley story. The sodas and seltzers we grew up with, the flavors that feel like home. Now the brand is doing something new: using that fizz to fight pediatric cancer.

In this episode of the Lehigh Valley with Love Podcast we are on site at the A-TREAT facility with Luke Jaindl, Vice President of Jaindl Companies, and Michelle Zenie Rounds, Executive Director of the Pediatric Cancer Foundation of the Lehigh Valley (PCFLV).

Together they share the story behind “Fizz That Fights” Lemon Twist Seltzer, a limited edition release that puts community first. Every bottle helps raise awareness and support for PCFLV’s mission to provide hope, programs, and direct assistance to more than 450 local families navigating childhood cancer.

We talk about:

  • How the A-TREAT and PCFLV partnership came to life

  • Why local matters, from Jaindl’s rescue of A-TREAT in 2015 to PCFLV’s hyperlocal mission

  • The importance of awareness initiatives like “30 Days, 30 Stories” during Pediatric Cancer Awareness Month

  • A-TREAT’s unique place in Lehigh Valley history, from Big Blue to holiday flavors, and what the future looks like

Listen in for community, history, and a whole lot of fizz.

Learn more about PCFLV: https://www.pcflv.org/

Watch Episode: https://youtu.be/7RpzdyyKQ_A

Thank you to our Partners!

WDIY 88.1 FM

Wind Creek Event Center

Michael Bernadyn of RE/MAX Real Estate

Molly’s Irish Grille & Sports Pub

Banko Beverage Company

Read More