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For more than a century, A-TREAT has been part of the Lehigh Valley story. The sodas and seltzers we grew up with, the flavors that feel like home. Now the brand is doing something new: using that fizz to fight pediatric cancer.
In this episode of the Lehigh Valley with Love Podcast we are on site at the A-TREAT facility with Luke Jaindl, Vice President of Jaindl Companies, and Michelle Zenie Rounds, Executive Director of the Pediatric Cancer Foundation of the Lehigh Valley (PCFLV).
Together they share the story behind “Fizz That Fights” Lemon Twist Seltzer, a limited edition release that puts community first. Every bottle helps raise awareness and support for PCFLV’s mission to provide hope, programs, and direct assistance to more than 450 local families navigating childhood cancer.
We talk about:
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How the A-TREAT and PCFLV partnership came to life
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Why local matters, from Jaindl’s rescue of A-TREAT in 2015 to PCFLV’s hyperlocal mission
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The importance of awareness initiatives like “30 Days, 30 Stories” during Pediatric Cancer Awareness Month
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A-TREAT’s unique place in Lehigh Valley history, from Big Blue to holiday flavors, and what the future looks like
Listen in for community, history, and a whole lot of fizz.
Learn more about PCFLV: https://www.pcflv.org/
Thank you to our Partners!
WDIY 88.1 FM
Wind Creek Event Center
Michael Bernadyn of RE/MAX Real Estate
Molly’s Irish Grille & Sports Pub
Banko Beverage Company