Snapchat has always been a bit difficult for smaller businesses to utilize on a regular basis due to its limited organic reach, 24-hour limit of content on the platform, and difficulty to directly connect with users.
At least one of those problems, connecting directly with users, has crumbled a little with the introduction of user-created links for Snapchat posts.
Lehigh Valley with Love Media co-owner, George Wacker, was named the “Best Local Blogger” by Lehigh Valley Style Magazine for the third year in a row.
Spam is annoying, but, we always like to look at comments flooding beneath your pictures as a sign that you’re doing something right. I mean, people are taking notice of your content.
Of course, that superficial flattery really only lasts so long until you’re pulling out your hair over having to get rid of spammy or offensive comments.
Hey, Instagram to the rescue!
With a “little” help from professional race car drivers Marco Andretti and Corey Lewis, the Lehigh Valley with Love Media Racing Squad took home the checkered flag in the inaugural SteelStacks Grand Prix held on June 18, 2017 in Bethlehem.
Lehigh Valley with Love Media joined more than 20 other five person teams duking it out first in three heats and then in one blistering final.
Thank you to all of the sponsors and to ArtsQuest and Lehigh Valley Grand Prix for making this a reality!
Being “normal” is boring. We know that. In fact, our whole approach to our clients’ social media, videos, and other marketing initiatives is to stand out from the “normal.”
However, understanding what other businesses are doing, especially ones that are similar to yours, is an effective way of taking stock in just how healthy your social media and other marketing practices are holding up.
It’s easy to get caught up in the hype of the latest social media platform. Take Snapchat, for example. It went from something that people used to send risqué pictures a few years ago to each other to something that the latest summer movie blockbuster is using to advertise their release dates. Your mom probably knows how to use it, too.
But, just because many people are using it, does that mean that your business needs to be on it? Yes and no.
Let’s take a look at some of the larger social media platforms and give a rundown on if you should be on them.
Lehigh Valley with Love Media recently won the Award of Honor for Social Media Campaigns and Projects from the Pennsylvania School Public Relations Association for its work with the Bethlehem Area School District.
Lehigh Valley with Love Media worked with the Bethlehem Area School District for its #BASDproud social media campaign in the fall of 2016.
Sometimes, the hard part of social media can be keeping up with it. You, or whoever runs the social media for your business or organization can be hit with a ton of social media “best practices” each and every day. It’s easy to get overwhelmed.
That being said, there are some easy things you can do to take a step back and make sure your social media is up-to-date and chugging along as it should be.
Social media platforms are constantly changing as are the demographics that are using them. Did you know that middle schoolers don’t even think Facebook is cool right now? Instagram is where it’s at for them, at least, for now.
Let’s take a deeper look at where social media demographics are right now. But, don’t get too comfortable, they are bound to change within a few months.
At the end of the graphic, we’ll look at a few takeaways.
Facebook makes it pretty easy for your business or organization to share moments, memories, upcoming events, and more. However, there is still something to be said for having a little bit of Facebook savvy.
Here are a few things that you may be doing on your business or organization’s Facebook page that you should stop doing like, yesterday.
We’re always pumped to work with other media companies and/or organizations and/or projects and/or fun people in the Lehigh Valley. One of those has always been Never Again Radio, which just moved into their new studios on South Main Street in Nazareth.
Lehigh Valley Beer Week returns to your favorite bars, restaurants, and brew pubs February 18 – 25 and Lehigh Valley with Love is proud to be the sole media sponsor for 2017.
What is Lehigh Valley Beer Week? Well, think of any restaurant week in your area where each spot has a pre fixe menu that highlights some of their best stuff at a reasonable packaged price. Now, imagine if your favorite bars did that, but also had tap takeovers, special events, and even more.
Lehigh Valley with Love Media is proud to team up with the great people who run, volunteer, and participate in Lehigh Valley Beer Week.
Be sure to check out their website, Facebook, and Twitter to find events going on near you.
Let’s do this. #LVBeerWeek
You might hear something along these lines every so often, “Don’t hire a professional to do social media, just ask your grand child how to work social media.”
The funny thing about this statement isn’t the overly ridiculous ignorance as much as the overtly ridiculous ignorance.
We’re always happy to present one of our favorite topics, “What NOT to do on Social Media.”
This particular presentation was given at Moravian College on January 14, 2017 at its “Backpack to Briefcase” program.
Thank you, Moravian, for having us. We’re always eager to present!
Check out the full presentation (minus the cool animations) below.
Ever wanted to video chat with 50 of your closest friends? Well, Facebook is making it even easier to connect and giving users one less reason to use another app. And, yes, it allows for up to 50 people to join at one time.
Facebook recently announced that group video chat would be supported for Facebook Messenger and on the web and it’s stupid easy to do.
