Why Farmers Markets Matter More Than Ever in the Lehigh Valley

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“People are social, and there’s not a whole lot of other opportunity to just go somewhere and socialize with all of your neighbors.”

Lisa Surma Borick said it simply, and she’s right.

Farmers markets are not just places to buy produce, baked goods, flowers, meats, soaps, coffee, mushrooms, or whatever else ends up in your bag on a Saturday morning. They are places where people see their neighbors. They are places where kids grow up knowing the vendors. They are places where customers do not just say they are going to buy something. They say they are going to see someone.

We spoke with Lisa Surma Borick of the Nazareth Economic Development Commission and Nazareth Farmers Market, and Emily Roland, Farmers’ Market Manager with the Greater Easton Development Partnership and Easton Farmers’ Market, about why farmers markets still feel so important right now.

 

Easton Farmers’ Market has roots dating back to 1752 and is known as America’s oldest continuously operating open-air market. Nazareth Farmers Market was reestablished in 2010 and has grown into a weekly gathering place in the center of town.

But the bigger story is not just history. It is what these markets do every week.

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Emily talked about the work people do not always see: selecting vendors, balancing farmers with prepared food and specialty vendors, handling permits, road closures, parking, layouts, special events, and all the details that make a market feel easy for the people walking through it.

Lisa talked about how markets create ownership. People say “my market.” They know the vendors by name. They bring their kids. They make the market part of their weekend rhythm.

The conversation also gets into the phrase “buy fresh, buy local” and what it actually means. Supporting a farmers market helps local farms, small businesses, makers, bakers, and families. It keeps money closer to home. It also supports food access programs, including SNAP matching programs that help more people buy fresh food while also helping farmers bring in more income.

As Emily said, “It’s so much more than buying.”

That is why farmers markets matter more than ever. They are not just about food. They are about people, place, access, relationships, and community.

GUESTS:

Lisa Surma Borick
Nazareth Downtown Manager
Nazareth Economic Development Commission / Nazareth Farmers Market

Emily Roland
Farmers’ Market Manager
Greater Easton Development Partnership / Easton Farmers’ Market

WEBSITES:

Nazareth Farmers Market:
https://nazarethfarmersmarket.com

Nazareth Economic Development Commission:
https://nazarethpanow.com

Easton Farmers’ Market:
https://eastonfarmersmarket.com

Greater Easton Development Partnership:
https://eastonpartnership.org

HOSTS:

George Wacker
Lehigh Valley with Love Media

Jeff Warren
Co-host, Off The Record with Lehigh Valley with Love
Northampton County Commissioner
Host of The Philly Sports Table

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Healthcare in the Lehigh Valley: Costs, Care, and the Patient Experience

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“It’s really like being dropped into a storm without a map.”

In this episode of Off The Record, George Wacker and Jeff Warren talk healthcare in the Lehigh Valley through the lenses of policy, frontline care, and the patient experience.

Guests:
Mike Schlossberg, Majority Whip in the Pennsylvania House of Representatives
Denise Williams-Dianna, nurse at St. Luke’s
Alyssa Glaser, co-founder of Life Always Facing Forward

The conversation touches on access to care, prevention, screening, and what treatment can feel like when real life is already heavy.

For more on Life Always Facing Forward:
https://www.laff4hope.org/


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Alison Conklin on Photography, Bonus Days Magazine, and Finding Beauty in the Hard Parts

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On this episode of the Lehigh Valley with Love Podcast, we sit down with photographer and storyteller Alison Conklin, the publisher of Bonus Days Magazine, to talk about what it means to keep creating, even in the middle of the hardest seasons of life.

 

Recorded at Dan’s Camera City, this conversation starts with the way Alison sees the world through a lens and how “who you are personally is like your power.” From there, she shares the moment her health story took a sharp turn: “he told me in July that I had six months to live,” and what happened next as she faced the reality of needing a heart transplant.

Alison talks candidly about the waiting, the fear, and the pace of it all, including the shock of how fast things moved once she was listed. But the story doesn’t stop at survival. It turns into purpose and into print.

That’s where Bonus Days Magazine comes in, a print magazine centered on “all transplants and chronic illness,” created to “tell these stories that are not toxic positive.” Alison’s not pretending it’s easy: “not gonna tell you it’s all sunshine and rainbows.” She makes space for nuance too: “two things can be very true at the same time”… and sometimes, “just existing is enough.”

LINKS
Bonus Days Magazine: https://www.bonusdaysmag.com/
Alison Conklin: https://www.alisonconklin.com/

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How Women Can Reduce Holiday Stress with Micro Joys and Better Mornings featuring Melissa Smith of Balance and Bloom

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This week on the Lehigh Valley with Love Podcast, we’re talking with Melissa Smith, corporate wellness coach and founder of Balance and Bloom, a health and wellness coaching company helping women, leaders, and organizations reduce stress, prevent burnout, and rebuild their spark.

With the holiday season in full swing, Melissa breaks down why this time of year hits women especially hard and what small shifts can actually make a difference.

In this episode, Melissa shares:

Why the first three minutes of your day matter and how they set the emotional tone
Why women often feel responsible for “everything” this time of year
The difference between stress and burnout and how you can tell which one you’re in
Micro joys, what they are, and how they instantly shift your mindset

Learn more about Melissa Smith and her work at:
https://www.balanceandbloom.life/

https://www.linkedin.com/in/melissa-smith-3b834610/

https://www.instagram.com/balanceandbloomnow/

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The Housing Podcast Part 2: New Bethany and Habitat for Humanity Lehigh Valley

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Housing is one of the hottest topics in the Lehigh Valley right now. On this episode of Off the Record with Lehigh Valley with Love Podcast, George Wacker and Northampton County Commissioner Jeff Warren sit down with two leaders on the frontlines:

We talk about:
• Habitat’s 142 homes in the Valley and what it takes for families to qualify
• The reality of transitional housing and how New Bethany is adapting programs to meet demand
• The difference between affordable housing and attainable housing
• The stigma around low-income housing and how nonprofits are working to change it
• Habitat’s ReStores in Hellertown and Whitehall and how donations fuel more homebuilding

“No child should ever wonder where to lay their head at night.” — Gina Loiacono
“At the end of the day, there is more power in the private sector than the public sector when it comes to housing.” — Marc Rittle

Links

Subscribe for more conversations about the people and issues shaping the Lehigh Valley.

Watch Episode: https://youtu.be/lISGtsiMk6s

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Meet the Authors: Adriana Allegri, Alison Gaylin, Jason Rekulak | Society of the Arts 2025

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The Lehigh Valley with Love Podcast sits down with the featured authors of the Society of the Arts’ Cocktails with the Authors (October 15, 2025) and Luncheon with the Authors (October 16, 2025).

This year’s lineup includes:
Adriana Allegri, debut author of The Sunflower House
Alison Gaylin, Edgar and Shamus Award–winning author of We Are Watching
Jason Rekulak, New York Times bestselling author of Hidden Pictures and The Last One at the Wedding

These events bring acclaimed authors to Allentown for conversations, panel discussions, and book signings. Proceeds benefit arts education at the Allentown Art Museum, the SOTA Print Fund, and the SOTA Education Endowment.

🎟️ Tickets and info: https://www.sotapa.org/lwta
🎧 More episodes: https://lehighvalleywithlovemedia.com/podcast

Special thanks to sponsors: Michael Bernadyn with RE/MAX Real Estate, Molly’s Irish Grille & Sports Pub, Banko Beverage Company, Wind Creek Event Center, WDIY 88.1 FM

Follow us on Substack.

Watch Episode: https://youtu.be/05iM_rx7rPE

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Fizz That Fights: A-TREAT Partners with PCFLV for Pediatric Cancer Awareness Month

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For more than a century, A-TREAT has been part of the Lehigh Valley story. The sodas and seltzers we grew up with, the flavors that feel like home. Now the brand is doing something new: using that fizz to fight pediatric cancer.

In this episode of the Lehigh Valley with Love Podcast we are on site at the A-TREAT facility with Luke Jaindl, Vice President of Jaindl Companies, and Michelle Zenie Rounds, Executive Director of the Pediatric Cancer Foundation of the Lehigh Valley (PCFLV).

Together they share the story behind “Fizz That Fights” Lemon Twist Seltzer, a limited edition release that puts community first. Every bottle helps raise awareness and support for PCFLV’s mission to provide hope, programs, and direct assistance to more than 450 local families navigating childhood cancer.

We talk about:

  • How the A-TREAT and PCFLV partnership came to life

  • Why local matters, from Jaindl’s rescue of A-TREAT in 2015 to PCFLV’s hyperlocal mission

  • The importance of awareness initiatives like “30 Days, 30 Stories” during Pediatric Cancer Awareness Month

  • A-TREAT’s unique place in Lehigh Valley history, from Big Blue to holiday flavors, and what the future looks like

Listen in for community, history, and a whole lot of fizz.

Learn more about PCFLV: https://www.pcflv.org/

Watch Episode: https://youtu.be/7RpzdyyKQ_A

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Roman Patterns Channel 90s Alt-Rock on Debut Album

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On this episode of the Lehigh Valley with Love Podcast, George Wacker sits down with Michael Fickes, songwriter and frontman of Roman Patterns, to talk about the band’s debut full-length album Somewhere on the Highway, out now on Shaky Records.

The album follows their 2024 Darts EP and features 11 brand new tracks, including the singles Modern Man and Daylight Saloon, plus a reimagined cover of Fuel’s hit Hemorrhage (In My Hands). Recorded and produced at Shaky Records, the album blends grunge and alternative rock influences from the late 90s and early 2000s with modern indie rock sensibilities.

Michael shares how his creative partnership with producer Shaky reignited after a long break from music, how family and friends contributed to the record, and why Roman Patterns is focused on the studio rather than the stage — at least for now.

🎧 Listen to Somewhere on the Highway:
Spotify | Apple Music | YouTube

Watch Episode: https://www.youtube.com/watch?v=0vEwJRWduyQ&feature=youtu.be

 

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The Mom Market Comes to Bethlehem

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On this episode of the Lehigh Valley with Love Podcast, we’re joined by Devika Knafo, the organizer behind The Mom Market, a vibrant new pop-up event coming to the Bethlehem Rose Garden on August 24.

The Mom Market is designed to celebrate and support mom and women entrepreneurs in the Lehigh Valley, featuring artisan goods, local businesses, wellness vendors, food, and entertainment in a family-friendly community setting.

We talk about how Devika came up with the idea, the challenges moms face balancing business and family, and why creating spaces for women to connect, collaborate, and grow is so important. She also gives us a preview of the day’s schedule, from community yoga to kids’ storytime and even Disney princess dance-offs, and shares what’s next for this seasonal series of markets.

🎧 Listen now:
www.lehighvalleywithlovemedia.com/podcast

📍 The Mom Market
August 24, 9:30 AM–3 PM
Bethlehem Rose Garden
Instagram: https://www.instagram.com/momsmeetmarket

Watch Episode: https://youtu.be/dKoVJFn6DP8

 

 

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DISCOFRUIT and the Power of Diverse Poetry with Kenna DeValor of Flowermouth Press

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On this episode of the Lehigh Valley with Love Podcast, we’re joined by Kenna DeValor, a poet, publisher, and founder of FlowerMouth Press. Kenna’s new poetry collection DISCOFRUIT is a shimmering celebration of queer identity, vulnerability, and joy.

We talk about how the book was born in a small Poconos café under a disco ball, Kenna’s creative upbringing in Coopersburg and Charter Arts, and how FlowerMouth Press grew from a solo idea in 2019 into a nonprofit platform amplifying Gen Z voices around the world.

We also explore the importance of art, physical media, and why the next generation isn’t done with poetry.

🎧 Listen now:
www.lehighvalleywithlovemedia.com/podcast

📖 Grab DISCOFRUIT:
Barnes & Noble: https://www.barnesandnoble.com/s/discofruit-kenna-devalor
Blurb/Author Site: https://kennadevalor.my.canva.site

✍️ Submit to FlowerMouth Press:
Website: https://flowermouthpress.org
Instagram: https://www.instagram.com/flowermouthpress

Watch Episode: https://youtu.be/42ZFIC_813k


 

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How Route 22 Filmworks is Uniting Independent Filmmakers in the Lehigh Valley

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What started as three filmmakers meeting at a Wegmans café has grown into one of the Lehigh Valley’s most collaborative creative communities. In this episode, George talks with Dawn Daignault, Michael Sheridan, and Vince Stahl, the founders of Route 22 Filmworks — a grassroots filmmaking group that now boasts more than 200 members and an annual film festival at Bethlehem’s Ice House.

We discuss the group’s origins, how they’ve built a space where newcomers and seasoned pros collaborate on no-budget films, and why their festival focuses on showcasing local talent. They also share behind-the-scenes stories, the unique challenges of keeping films under 20 minutes, and why they believe the Valley’s indie film scene is thriving.

Learn more:
🎬 Route 22 Filmworks → http://route22filmworks.com/
🎧 All episodes → www.lvwithlove.com

Watch Episode: https://youtu.be/hbiRvFFAneQ?si=noUjK-WpNWLt8uLe

 

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Why Blood Donation is as Important as Ever with Miller-Keystone Blood Center

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Did you know that 62% of Americans are eligible to donate blood, but only 2–3% actually do?

In this episode of Off the Record with Lehigh Valley with Love, we sit down with Rami Nemeh, President & CEO, and Lina Barbieri, VP of Communications and Chief Philanthropy Officer at Miller-Keystone Blood Center, to explore the very real crisis facing our region’s blood supply — and what it will take to fix it.

With cohost Jeff Warren, we hear powerful stories of survival (including one that hits close to home for Jeff), and we learn how Miller-Keystone is using apps, AI, and even virtual reality to modernize donation and inspire the next generation of donors.

💡 Key stats we discuss:
– 62% of Americans can give blood, but only 2–3% do
– Every 2 seconds, someone in the U.S. needs blood
– 60% of local donors are over age 55
– Only 5% are ages 18–25

Watch Episode

https://youtu.be/93n9HoweDDQ 

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From Beirut to Easton: Sure Fix Remodeling’s Story with Henry Rouhana

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In this episode of the Lehigh Valley with Love Podcast, we talk with Henry Rouhana, founder of Sure Fix Remodeling in Easton, Pennsylvania.

Henry’s story begins in Lebanon, where he spent summers on construction sites and found inspiration watching architects bring spaces to life. After earning his architecture degree from ALBA in Beirut, Henry immigrated to the United States with his wife and two young children.

Starting over was not easy. With no money and no resources beyond his determination, Henry launched Sure Fix Remodeling. Over time, his business grew to include a full showroom and a trusted team of family members.

Today, Sure Fix is known for its commitment to design, craftsmanship, and treating every client like family.

🏡 Explore Sure Fix Remodeling: www.surefixremodeling.com

Watch Episode

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The Perfect Fit: 25 Years of Empowering Women in the Lehigh Valley

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What started with a single blazer in the trunk of a car has become one of the Lehigh Valley’s most powerful stories of community-driven change.

In this episode of the Lehigh Valley with Love Podcast, host George Wacker sits down with Sarah Barrett, Executive Director of YWCA Allentown, to celebrate the 25th anniversary of The Perfect Fit, a workforce empowerment program that’s helped more than 13,000 women step into new careers with confidence.

Topics include:

  • How The Perfect Fit began as a grassroots effort

  • Why clothing is just a tool, and the real heart is community support

  • Career workshops, tech certifications, and professional mentoring

  • What’s next for the next 25 years

  • TICKETS ARE ON SALE NOW!

Join the Celebration: Outfit to Empower Luncheon
 Friday, October 24, 2025
 Renaissance Hotel, Allentown, PA

 Learn more or get involved: ywcaallentown.org/perfect-fit

Watch Episode

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L.L. Bean Outdoor Discovery — Making the Outdoors Accessible (and Fun) for Everyone

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George, Crystal, and Dahlia from Lehigh Valley with Love spent the day at Lake Nockamixon State Park with the team from L.L. Bean Outdoor Discovery Programs to try out just a few of the activities they offer throughout the summer.

From archery to kayaking to full moon paddles, these programs are built to help anyone, regardless of experience, get outside and try something new.

They spent time with Lindsey Johnson, Program Coordinator and ACA Level 1 Kayak Instructor, who shared how these programs are designed for all ages, skill levels, and abilities. They also met with instructors Ruth, Craig, Dylana, and Sarah, who bring passion, experience, and approachability to everything from kayaking to archery, helping make the outdoors accessible and fun for everyone.

L.L. Bean’s Outdoor Discovery Programs are based at Lake Nockamixon and the Promenade Shops in Center Valley, offering kayaking, stand-up paddleboarding, archery, fly casting, guided hikes, and more. With options for beginners, group outings, and even night paddles under the full moon, there’s something for everyone looking to get outside.

Learn more and book your next adventure!

Watch Episode: https://youtu.be/ByiRCy4oizo

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A Day Outside with L.L. Bean — And Why More People Need to Do This

You don’t usually associate archery safety talks with jokes about Sasquatches or see your kid aim an arrow at a tennis ball in the rain and absolutely light up. But that’s exactly what happened when we spent a day with the L.L. Bean Outdoor Discovery Programs at Lake Nockamixon.

This wasn’t just a video shoot or podcast episode. It was the kind of day that sticks with you. Not because it was perfect (it rained), but because it was real. And more people need this kind of real right now.

🎧 Listen to the Episode
www.lehighvalleywithlovemedia.com/podcast/llbeanoutdoordiscovery

🌐 Explore the Programs
https://www.llbeanoutdoors.com/quakertown-pennsylvania


“We want to give you the best first experience you could have.”

That’s what Lindsey Johnson, Program Coordinator and ACA Level 1 Kayak Instructor, told us early on. And it’s not something you’d expect to take seriously — until you spend time with the instructors she works with.

People like Ruth, who’s been doing this for 15 years and still lights up when she talks about getting people on the water.
Or Craig, who took a kayak class in college and came back to it in retirement, just because it made him feel something.
Or Dylana and Sarah, who took our family (and a camera crew) through the archery basics without a hint of condescension, even when we had absolutely no idea what we were doing.

This is what makes this program work: not the gear or the branding — but the people. These instructors aren’t reciting from a script. They believe in this stuff. And they’re patient enough to help you believe in it too.


The Outdoors Is Not a Vibe. It’s a Reset Button.

We talk a lot about “disconnecting” these days. But for most people, that still means standing around staring at your phone with a different background. This wasn’t that.

Out at Lake Nockamixon, even with raindrops on the camera lens and a soggy hoodie, things felt clearer. Dahlia learned how to shoot a bow. Crystal got advice on safety lines and string tension from someone who could probably teach blindfolded. We paddled. We laughed. We dried off. We reset.

You don’t have to be “outdoorsy” to do this. That’s the point. These programs are built for beginners. You don’t need to own anything. You don’t need to know what you’re doing. You just need to show up.

“Even if you’ve never been to a lake before,” Lindsey told us, “we want you to feel like this is a place for you.”

It is.


Why This Stuff Matters

We asked about accessibility. They talked about the ADA-accessible boat launch and helping kids from the Boys & Girls Club feel safe getting in the water for the first time.

We asked about skill levels. They said they welcome people who’ve never touched a paddle and also offer sea kayaking, rescue courses, and night paddles under the full moon.

We asked about groups. They’ve worked with Girl Scouts, bachelor parties, corporate team-building retreats, and even entire families who want to do something different for their reunion.

So yeah, this is recreation. But it’s also something bigger.

This is how you build confidence in kids. This is how you reconnect with your spouse. This is how you remember what it feels like to be out of your head for a while.

And if all you take home is a few mosquito bites and a blurry photo of your first bullseye, honestly? That’s still a win.


📍 Plan Your Visit
https://www.llbeanoutdoors.com/quakertown-pennsylvania
🏪 The Promenade Shops at Saucon Valley
🎧 Listen to the Episode → www.lehighvalleywithlovemedia.com/podcast/llbeanoutdoordiscovery