Snapchat. You’ve heard about it. You probably thought, at least for a little bit, that it was only for sending racy pictures.
But, now all of your employees are using it. Your mom is using it. Your 10-year-old daughter is using it (under adult supervision.)
So, what the heck is Snapchat and why are so many people using it and how can it help you, the small business owner?
The Lehigh Valley is home to anywhere between 700,000 and 850,000 depending on your interpretation of where the valley begins and ends. Trust us, that’s not an argument you actually care to take up on social media. So, let’s just agree that it’s more than 700,000 and less than 900,000.
Regardless, it’s a lot of people. The Lehigh Valley is the largest growing area in the state and one of the largest on the East Coast. We’re totally popular and cool and it’s time to start acting like it.
This article isn’t about sentiments, but it’s time to start getting over the whole “The Lehigh Valley is boring” and “There aren’t any jobs” and “We need to go to NYC or Philly to find true innovation” examples.
Simply put, and with examples you can easily find yourself, the Lehigh Valley is an area that has every right to be on the cutting edge of social media innovation. So, that being said, here are a few ways you can expect social media in the area to change as we go through 2016 and beyond.
