Bethlehem Area School District Earns Six State Awards for Video, Social Media, Websites, and Crisis Communication

We’re proud to announce this in partnership with our client, the Bethlehem Area School District!!

 

Media Contact

Barbara Clymer

Communications Coordinator

bclymer@basdschools.org 


Bethlehem Area School District Earns Six State Awards for Video, Social Media, Websites, and Crisis Communication

BETHLEHEM, PA, May 2022 – The Bethlehem Area School District won six awards in the 2022 Pennsylvania School Public Relations Association (PenSPRA) “Excellence in Education Communication” contest, including awards for the district’s YouTube, Instagram, and Facebook accounts.

The PenSPRA Awards represent an annual Excellence In Education Communications Contest. Entries are accepted in a number of categories to reflect the scope of work often undertaken by communications professionals throughout the state of Pennsylvania.

“I am proud of the work our communications team does to inform the public of the achievements of our students, teachers, administrators and staff,” said Bethlehem Area School District Superintendent, Dr. Joseph J. Roy. “Public schools depend on the support of our community and the BASD communications team does a wonderful job of building that community support.”

The Bethlehem Area School District earned awards in the following categories and levels with links to the original projects included.

Social Media

Award of Excellence

Bethlehem Area School District YouTube Account: https://www.youtube.com/@BASDPA

Award of Merit

Bethlehem Area School District Instagram Account: www.instagram.com/bethlehemareasd

Bethlehem Area School District Facebook Account: www.facebook.com/basdschools

 

Website & Apps

Award of Merit 

Bethlehem Area School District Website: www.basdschools.org

 

Crisis Management

Award of Merit 

Continued Communication to the Public During COVID Pandemic: https://bit.ly/3VvDal3

 

Videos 

Award of Merit 

Dr. Roy Gets Santa Mail: https://bit.ly/3p691gg

The full list of winners can be found at: https://www.penspra.com/2022-contest-winners

—————–

About the Bethlehem Area School District: The Bethlehem Area School District is the 6th largest school district in Pennsylvania serving nearly 14,000 culturally and economically diverse students in 22 community-based schools. The district serves five municipalities: City of Bethlehem, Bethlehem Township, Hanover Township, Freemansburg, and Fountain Hill.  The district enjoys numerous community partnerships with universities, businesses, and arts providers that extend the schools’ rich curricular and co-curricular offerings.

 About The Pennsylvania School Public Relations Association (PenSPRA): Chartered in 1969, PenSPRA is an organization of school public relations professionals whose goal is to improve educational communication and support student achievement through systematic, proactive, and responsible public relations programs.

 

We’ve Partnered with Frank Banko Alehouse Cinemas for $6 Wednesdays All January 2022!

We’ve partnered with ArtsQuest for $6 Wednesdays in January 2022 at the Frank Banko Alehouse Cinema in Bethlehem!

ARTSQUEST’S FRANK BANKO ALEHOUSE CINEMAS OFFERS $6 WEDNESDAYS IN JANUARY

These discounted box office rates will be presented by Lehigh Valley with Love Media

BETHLEHEM, Pa. – ArtsQuest’s Frank Banko Alehouse Cinemas will offer discounted movie tickets on Wednesdays in the month of January 2022, thanks to a partnership with Lehigh Valley with Love Media.

“As a nonprofit dedicated to providing access to the arts, we are always looking for ways to remove barriers to experiencing our programming,” Jon Lunger, ArtsQuest Senior Director of Marketing said. “The new year is a perfect time to start this new partnership with a well-known name in the Lehigh Valley.”

The Frank Banko Alehouse Cinemas is a two-screen independent, foreign and arthouse cinema located in the ArtsQuest Center at SteelStacks. The two cinemas (red and blue) accommodate 100 and 200 guests, respectively. These $6 Wednesdays, presented by Lehigh Valley with Love Media, will begin on Jan. 5, 2022, and continue through at least the end of the month. The content driven media company, known for its popular Lehigh Valley with Love Podcast and blog, will help cover costs at the box office.

“We are huge fans of what ArtsQuest provides to the Lehigh Valley,” George Wacker, Owner/Founder of Lehigh Valley with Love Media said. “We attend and cover everything from Musikfest, to music and comedy shows. The Lehigh Valley is our home, and this is a great opportunity to play a role in the region’s thriving arts scene. We hope everyone takes time to return to the theaters and see everything there is to offer at the SteelStacks.”

Throughout the year, the Frank Banko Alehouse Cinemas plays a variety of new and classic films. ArtsQuest also presents a variety a special screenings and events including the LGBTQ+ Film Series and Cinema Significa… The series Black Film: Then and Now will premiere in February. Visit steelstacks.org/film for more information.

ArtsQuest will continue to follow the latest CDC, state and local health and safety guidelines. Visit artsquest.org/safety  for the latest updates.

Press Release Link

Join us as Lehigh Valley with Love Media Hosts “History Happy Hour”

Lehigh Valley Passport to History is launching a virtual ‘History Happy Hour’ series starting on July 16.

The five-part series, hosted by Lehigh Valley with Love Media’s George Wacker, will air live on Thursdays at 5:30 p.m. on the Lehigh Valley Passport to History Facebook page.

Each 30-minute episode will highlight a different theme and discussion from the night’s host museum, as well as a featured drink from the night’s drink sponsor.

Watch Lehigh Valley with Love’s Video As Part of the #BacktoBethlehem Campaign!

The Bethlehem Chamber, Downtown Bethlehem Association, Southside Arts District and Community Action Development Corporation of Bethlehem have come together to launch the #BacktoBethlehem campaign as their counties move to the Yellow Phase.

This campaign is all about preparing both the merchants and the community for getting back to business. “We want to make sure our business community is equipped with all the information and supplies they need in order to safely re-open.” said Tammy Wendling, Downtown Bethlehem Association Manager.

In addition to making sure merchants are ready, Missy Hartney, Southside Arts District Downtown Manager says “it’s extremely important to make sure the community knows what expectations there will be for them as customers as well as making them feel comfortable with coming back out to support these small businesses.”

Bethlehem merchants have been asked to take the Vow of the Valley, launched by the Greater Lehigh Valley Chamber of Commerce. Those who sign the online vow, will receive a “Back to Bethlehem” graphic to use on social media and their website. This will let the community know these businesses took a pledge to protect their health and safety during this re-opening phase.

In addition to the Vow of the Valley, this task force partnered with Lehigh Valley with Love Media to create a video encouraging the community to come out and support Bethlehem businesses in the yellow phase.

As seen in the video, DLP Real Estate Capital and South Carolina based, SC Health generously donated 10,000 masks to the Bethlehem business community to ensure the safety of both employees and customers.

For more information on this campaign and to take the Vow of the Valley visit : www.lehighvalleychamber.org/backtobethlehem

Lehigh Valley with Love Media Wins Pennsylvania Social Media Award

Lehigh Valley with Love Media recently won the Award of Honor for Social Media Campaigns and Projects from the Pennsylvania School Public Relations Association for its work with the Bethlehem Area School District.

Lehigh Valley with Love Media worked with the Bethlehem Area School District for its #BASDproud social media campaign in the fall of 2016.

Christmas Tree Toss for Charity Returns to Bethlehem in Honor of Late Founder

Bizarre tree-throwing charity event to be held in Peter Kearns’ honor

 

***EDIT! Our rescheduled date is now 12/24 at 11 a.m. Please RSVP here***

The popular Bethlehem Christmas Toss for Charity will be held this year in memory of its late founder, Peter Kearns, on December 24 at 11 a.m. at More Miles Automotive, 1458 Stefko Blvd., Bethlehem, PA.

The original event was first held in 2002 when then Meineke Car Care owner Peter Kearns challenged Mike DeCrosta, currently of More Miles Automotive, to a contest. The resulting yearly tradition became something of a bizarre, but wildly popular, way to celebrate the holiday season. Peter Kearns passed away this summer, making this year’s event that much more important.

The event originally ended in 2013 after Kearns retired, but was revived in 2015 at the behest of fans and former participants.