The Lehigh Valley IronPigs and ABARTA Coca-Cola Beverages announced today, February 3, 2026, that their naming rights partnership will wrap up in September 2027 when the current agreement reaches its planned completion. The team made it clear the relationship is not ending completely. Fans will still be able to buy Coca-Cola products at games, and ABARTA Coca-Cola Beverages will remain a Founding Partner involved with the organization and its charitable efforts.
Still, the name on the front of the ballpark matters. For the last two decades, “Coca-Cola Park” has been the shorthand for so many Lehigh Valley summer nights, plus all the extra things that have turned the stadium into a year-round venue. The announcement points out that by the end of the agreement, the IronPigs will have drawn over 11 million fans to the ballpark for games, plus hundreds of thousands more for other events. It also notes an average of over 8,500 fans per game since the beginning.
So now we get to do the fun part. If the name is changing after September 2027, what should it be next?
We’re really hoping that Yocco’s has been saving up for the past few decades because I’m not sure there could be a better representative…
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