The Bethlehem Chamber, Downtown Bethlehem Association, Southside Arts District and Community Action Development Corporation of Bethlehem have come together to launch the #BacktoBethlehem campaign as their counties move to the Yellow Phase.
This campaign is all about preparing both the merchants and the community for getting back to business. “We want to make sure our business community is equipped with all the information and supplies they need in order to safely re-open.” said Tammy Wendling, Downtown Bethlehem Association Manager.
In addition to making sure merchants are ready, Missy Hartney, Southside Arts District Downtown Manager says “it’s extremely important to make sure the community knows what expectations there will be for them as customers as well as making them feel comfortable with coming back out to support these small businesses.”
Bethlehem merchants have been asked to take the Vow of the Valley, launched by the Greater Lehigh Valley Chamber of Commerce. Those who sign the online vow, will receive a “Back to Bethlehem” graphic to use on social media and their website. This will let the community know these businesses took a pledge to protect their health and safety during this re-opening phase.
In addition to the Vow of the Valley, this task force partnered with Lehigh Valley with Love Media to create a video encouraging the community to come out and support Bethlehem businesses in the yellow phase.
As seen in the video, DLP Real Estate Capital and South Carolina based, SC Health generously donated 10,000 masks to the Bethlehem business community to ensure the safety of both employees and customers.
For more information on this campaign and to take the Vow of the Valley visit : www.lehighvalleychamber.org/backtobethlehem