While some Instagram users are still mad that the social media service may be changing up its algorithm to bring them pictures and videos they may have missed, others are rejoicing over longer videos.
Instagram recently announced that the platform will push video length up from 15 seconds to 60 seconds and will also allow iOS users to use multiple clips from their camera roll for an individual video.
So #Instagram now allows 60 seconds of video. That's a game changer for filmmakers. I like the move. ??
— Mike Danenberg Photo (@MikeDanenberg) March 29, 2016
What does this mean? Well, it is going to allow for increased length of messages from your friends and companies looking to become “your friends.” This isn’t necessarily a bad thing since the 15 second limit can sometimes be constraining even for the most concise of messages.
The longer video option is available for most Instagram users right now with the iOS multi-clip option coming out this week.
In the last six months, the time people spent watching video on Instagram increased by more than 40 percent. As part of our continued commitment to video, you’ll soon have the flexibility to tell your story in up to 60 seconds. This video features members of the incredible community of emerging video creators on Instagram. And longer videos also mean more diverse stories from the accounts you love, whether it’s Selena Gomez (instagram.com/selenagomez) hanging out with friends or beauty star Bretman Rock’s (instagram.com/bretmanrock) latest makeup tutorial.For iOS, we’re also bringing back the ability to make videos out of multiple clips from your camera roll. To learn more about multi-clip video on iOS, check out help.instagram.com.Longer video on Instagram begins rolling out today and will be available for everyone in the coming months. Multi-clip video is available this week as part of Instagram for iOS version 7.19 in Apple’s App Store.
Posted by Instagram on Tuesday, March 29, 2016