Media Contact:

Julia Urich


Lehigh Valley’s FireRock Productions Wins Four Mid-Atlantic Emmy® Awards

Emmaus video production team pushes lifetime awards total to five

EMMAUS, Pa. (September 20, 2015) – FireRock Productions won four 2015 Mid-Atlantic Regional Emmy® Awards categories from the National Academy of Television Arts and Sciences on September 19, 2015 to push their overall claim to five.

The Emimage (1)maus-based video production company took home awards in the Human Interest; Craft Achievement; Public/Current/Community Affairs Feature; and Lifestyle Program categories.

Full awards include:

Human Interest Program Feature/Segment:

“A Will to Survive” – Shane Burcaw, Executive Producer/Writer; Erinn Malone, Producer; Julia Urich, Director; Rocky Urich, Editor

Craft Achievement:

Photographer – Program: Rocky Urich

Public/Current/Community Affairs Feature/Segment:

“The Bethlehem Story” – Lynn Cunningham, Producer; Joe Uliana, Producer; Julia Urich, Director; Rocky Urich, Editor

Lifestyle Program – Feature/Segment:

“DISHcover Lehigh Valley” – Porters’ Pub; Kim Lilly, Producer; Julia Urich, Director; Rocky Urich, Photographer; Marta Countess, Associate Producer; Jeff Countess, Associate Photographer

The Emmaus-based video production company is owned and operated by husband and wife Rocky and Julia Urich.

FireRock Productions has previously received eight Emmy® nominations, and has won a 2013 Emmy® for “Happiness is Always an Option,” a feature on Bethlehem, PA native, Shane Burcaw, who faces his Muscular Dystrophy with laughter and a smile.

About FireRock Productions

FireRock Productions is a full-service video production company located in the Lehigh Valley run by the husband and wife team of Rocky and Julia Urich. Rocky received an Associate’s degree in Radio/TV, and a specialized degree in multimedia from Northampton Community College. He later graduated with a Bachelor’s degree in TV/Film from DeSales University. Julia earned her Bachelor of Arts in both Theater and Music from Muhlenberg College. Together, they have won multiple Emmy® Awards, Telly Awards, ADDYs, and were honored for Excellence in Business by the Greater Lehigh Valley Chamber in 2014.

# # # # # # #


Image (1): Rocky Urich, Julia Urich

Image (2): Joe Uliana, Lynn Cunningham, Julia Urich, Rocky Urich

Image (3): Erinn Malone, Shane Burcaw, Julia Urich, Rocky Urich