Snapchat Adds Ability to Insert Links into Snaps (and Some Other Stuff)

Snapchat has always been a bit difficult for smaller businesses to utilize on a regular basis due to its limited organic reach, 24-hour limit of content on the platform, and difficulty to directly connect with users.

At least one of those problems, connecting directly with users, has crumbled a little with the introduction of user-created links for Snapchat posts.

Instagram Launches Automatic Spam and Offensive Comments Filter for Your Accounts

Spam is annoying, but, we always like to look at comments flooding beneath your pictures as a sign that you’re doing something right. I mean, people are taking notice of your content.

Of course, that superficial flattery really only lasts so long until you’re pulling out your hair over having to get rid of spammy or offensive comments.

Hey, Instagram to the rescue!

Lehigh Valley with Love Media Racing Squad Wins Inaugural SteelStacks Grand Prix

With a “little” help from professional race car drivers Marco Andretti and Corey Lewis, the Lehigh Valley with Love Media Racing Squad took home the checkered flag in the inaugural SteelStacks Grand Prix held on June 18, 2017 in Bethlehem.

Lehigh Valley with Love Media joined more than 20 other five person teams duking it out first in three heats and then in one blistering final.

Thank you to all of the sponsors and to ArtsQuest and Lehigh Valley Grand Prix for making this a reality!

How ‘Normal’ is your Business’ Social Media Activity? Let’s Look…

Being “normal” is boring. We know that. In fact, our whole approach to our clients’ social media, videos, and other marketing initiatives is to stand out from the “normal.”

However, understanding what other businesses are doing, especially ones that are similar to yours, is an effective way of taking stock in just how healthy your social media and other marketing practices are holding up. 

Which Social Media Platforms Should Your Business Be On?

It’s easy to get caught up in the hype of the latest social media platform. Take Snapchat, for example. It went from something that people used to send risqué pictures a few years ago to each other to something that the latest summer movie blockbuster is using to advertise their release dates. Your mom probably knows how to use it, too.

But, just because many people are using it, does that mean that your business needs to be on it? Yes and no.

Let’s take a look at some of the larger social media platforms and give a rundown on if you should be on them.

An Updated Look at Social Media Demographics (With Quality Takeaways)

Social media platforms are constantly changing as are the demographics that are using them. Did you know that middle schoolers don’t even think Facebook is cool right now? Instagram is where it’s at for them, at least, for now.

Let’s take a deeper look at where social media demographics are right now. But, don’t get too comfortable, they are bound to change within a few months.

At the end of the graphic, we’ll look at a few takeaways.