What NOT to do on Social Media: Personal Branding and the Job Search

We’re always happy to present one of our favorite topics, “What NOT to do on Social Media.”

This particular presentation was given at Moravian College on January 14, 2017 at its “Backpack to Briefcase” program.

Thank you, Moravian, for having us. We’re always eager to present!

Check out the full presentation (minus the cool animations) below.

Some of the Best Facepalm #FellowKids Moments on the Internet

Marketing to teens, tweens, and and younger millennials makes a ton of sense. Their parents have money and will buy stuff for them, so it makes sense to get them all into something.

However, marketing directly to younger groups, who are pretty proud of their memes; 4Chan and Reddit jokes; and purposefully not including anyone older than them, can be a slippery slope.

Companies or institutions actively trying to market or relate to a younger demographic can put up some content that can backfire hilariously or ironically simply work in that company’s favor because it’s so bad it’s good.

This is called the #FellowKids phenomenon, which comes from this “30 Rock” clip.

Facebook Unveils Group Video Chats

Ever wanted to video chat with 50 of your closest friends? Well, Facebook is making it even easier to connect and giving users one less reason to use another app. And, yes, it allows for up to 50 people to join at one time.

Facebook recently announced that group video chat would be supported for Facebook Messenger and on the web and it’s stupid easy to do.

Cinnabon’s Carrie Fisher Tweet Polarizes Internet and What Your Business Can Learn From It

The case could be made that social media users are becoming more tolerant of ads within their social media platforms, but that doesn’t translate to them putting up to what they perceive to be corporate pandering. However, a little bit of time to think it over can also mean a change of mind.

Cinnabon, that delectable bakery chain in many a shopping mall, released a tweet that they say, and I believe, was meant to be in honor of the late Star Wars actress. However, since the company used its product within the tweet image, other twitter users weren’t having it at first.

Instagram Adds Live Streaming Feature

Ready for another social media platform to “go live” from? Instagram recently announced that it is rolling out a live streaming feature included in Version 10.2 as another way for users to share their experiences.

What was once seemingly a novelty, “going live” has become increasingly commonplace on platforms like Facebook. Moms share school concerts as they happen, annoying friends share their food updates, and you probably get to see a lot of babies.

Christmas Tree Toss for Charity Returns to Bethlehem in Honor of Late Founder

Bizarre tree-throwing charity event to be held in Peter Kearns’ honor

 

***EDIT! Our rescheduled date is now 12/24 at 11 a.m. Please RSVP here***

The popular Bethlehem Christmas Toss for Charity will be held this year in memory of its late founder, Peter Kearns, on December 24 at 11 a.m. at More Miles Automotive, 1458 Stefko Blvd., Bethlehem, PA.

The original event was first held in 2002 when then Meineke Car Care owner Peter Kearns challenged Mike DeCrosta, currently of More Miles Automotive, to a contest. The resulting yearly tradition became something of a bizarre, but wildly popular, way to celebrate the holiday season. Peter Kearns passed away this summer, making this year’s event that much more important.

The event originally ended in 2013 after Kearns retired, but was revived in 2015 at the behest of fans and former participants.

Navigating the Social Media Maze (PRESENTATION)

Thank you to all ho attended Lehigh Valley with Love Media’s presentation of “Navigating the Social Media Maze” at the Greater Lehigh Valley Real Estate Academy on November 2, 2016.

The presentation focused on how real estate agents can better use their existing social media accounts to gain better engagement and social traction as well as whether or not they need to add any new social accounts.

R.I.P. Vine

If you’re not familiar with Vine, it might be too late. The social media platform that specializes in six second looped clips, and has spawned a gaggle of internet celebrities, has announced that it will be closing in the coming months.