When I started Lehigh Valley with Love it was mostly to meet girls.
Halfway through 2018, Instagram has become perhaps the number two most important social media account for most small businesses behind Facebook.
Why’s that? Well, while Facebook still has the overall user base advantage, Instagram is the current “hip” platform among millennials and those making purchasing decisions. I could go through a whole litany of reasons why Instagram’s current iteration is better than Snapchat for a small business (including ease of sharing content between platforms), but just trust me when I say it’s as close to a “must have” social media account as your business may ever see.
That being said, here are a few things NOT to do on Instagram that may be harming your current reach.
If you’re over the age of about 30 or so (as of 2018) you’ve probably said something similar to “I’m glad they didn’t have social media when I was in high school.”
Why did you say that? Probably because many of us did things in high school that we probably don’t want our current employers to know about, and they probably don’t need to.
The latest iPhone’s portrait mode has created a better selfie and Instagram wants to make sure that they get in on the party. Besides, what’s a good selfie if you have to see what’s going on behind you?
In all seriousness, Instagram’s latest “Focus” feature can create some fun, and better looking, photos to share with your friends.
Lehigh Valley with Love Media is proud to sponsor the new Molly’s Southside St. Patrick’s Day Parade in Bethlehem on March 17, 2018 at 1 p.m. beginning at SteelStacks.
The parade is the result of the hard work of many individuals, but mostly due to the unwavering fortitude of the SouthSide Arts District. They took what was just a fun idea dreamed up in the ashes of the Parade of Shamrocks’ cancellation only a few months ago and made it into a real life honest to goodness parade.
The Lehigh Valley chapter of the International Association of Business Communicators (IABC) is hosting a sweet talk entitled “So You Think You Want to Do a Podcast?” on March 15, 2018 at 1 p.m. at the PBS 39 studios in Bethlehem.
Lehigh Valley with Love is boldly joining the mid to late 2000s by finally starting up a podcast! Yay!
You’ll never keep up with all of the social media trends. No one will. It’s not something anyone should be tasked with or expected to do, to be honest. Besides, once a solid social media trend can be identified, it’s already old and worn out by the time it gets around to mainstream media outlets (See: List Articles.)
So, now that you feel at least a little bit better knowing that you’re not the only person, including social media professionals, who aren’t up on the latest social media trends, let’s give ou a new one: Finstagrams.
The popular Bethlehem Christmas Toss for Charity will be held on December 16 at 11 a.m. at More Miles Automotive, 1458 Stefko Blvd., Bethlehem, PA.
The original event was first held in 2002 when then Meineke Car Care owner Peter Kearns challenged Mike DeCrosta, currently of More Miles Automotive, to a contest. The resulting yearly tradition became something of a bizarre, but wildly popular, way to celebrate the holiday season. Peter Kearns passed away in 2016.
What is net neutrality? Why does it matter?
Net neutrality is the principle that Internet providers like Comcast & Verizon should not control what we see and do online. In 2015, startups, Internet freedom groups, and 3.7 million commenters won strong net neutrality rules from the US Federal Communication Commission (FCC). The rules prohibit Internet providers from blocking, throttling, and paid prioritization—”fast lanes” for sites that pay, and slow lanes for everyone else.