Instagram Increases Video Length, Brings Back Multiple Video Clips

While some Instagram users are still mad that the social media service may be changing up its algorithm to bring them pictures and videos they may have missed, others are rejoicing over longer videos.

Instagram recently announced that the platform will push video length up from 15 seconds to 60 seconds and will also allow iOS users to use multiple clips from their camera roll for an individual video.

Is Your Social Media Manager Relying on “National Pancake Day”? Stop it

Some social media managers, marketers, and strategists think it’s great when “National Ice Cream Day” comes along. Some are more than happy when it’s “National Coffee Day.” Some are full of absolute glee because it’s “National Pancake Day” and they should stop it, unless your company happens to be IHOP.

Why? Because it’s absolute laziness at its finest and in its purest form.

Much like the social media “managers” who think it’s a great idea to plan out all of their posts for the week on Monday, relying on whatever “National” day it may be only serves to pigeonhole you with everyone else who is doing it.

What Twitter’s New Timeline Means to Lehigh Valley Businesses

Social media platforms are constantly changing. Wait, let me rephrase that, good social media platforms are constantly changing.

This is because, while a particular platform may have found an impressive and efficient way to allow users to communicate with each other, those users are going to continually look for more ways to do just that: communicate.